高档烟酒茶的团购营销制胜大秘笈（High-grade tobacco tea group purchase marketing winningTips）.doc

高档烟酒茶的团购营销制胜5大秘笈（High-grade tobacco tea group purchase marketing winning 5 Tips）Not long ago to a famous marine food companies sell the sea cucumber products distributor, do "group purchase marketing winning 5 Tips" training course. On how to do a good buy problem, and enterprise CEOs and dealers for a day of intense interaction and in-depth exchanges, customer response is very strong. The main ideas and strategies in the course are shared with our peers, and we hope to learn from them.In the course, Ill throw a question for everyone first: ? keep cheerful and cheerful informationThe sales staff to be very professional to explain their brand out of the ordinary, quickly have a strong psychological impact on customers, allow customers to have a strong desire, this requires a professional product introduction ability, this point please refer to my article "the classic old lady FABE to sell jujube product introduction strategy" on the internet.3, what is owed a favor: compared with westerners, Westerners are more emphasis on "love", and the legal Chinese more "reasonable", that is to say the Westerners very important rules and standards, at the same time, while the Chinese is very attention to the feelings of words, people in the business, what can it owes to the Chinese however, human cant owe, owe human thinking, otherwise the heart will not. Some inexperienced sales staff to the customer there, it shows the mentality of eager to do business, and even quickly throw the amount of rebate. As everyone knows, peoples desire is unlimited, and to a certain extent, to the extent of affection, how many commissions do you give to customers, and customers do not feel too much?. For example, the sales staff said to the customer: "chief Li, if we can cooperate, I will leave 5 points for you."". What would you think if you were chief Li? Will certainly think: "his mother, only 5 points, I want to see whether other brands can give more, if most of the point, I will not do for you."". And he must have put it in a serious way and said, "Oh, dont come here. What do you think of me?". You go ahead, Im busy and contact you if I need to. "Experience sharing: 7 keys to letting customers owe you favors? visit the ground communication (not final to win the goodwill trust) under my proposal, he established a complete customer file, and dynamic management:? send greetings to customers through the three mobile phone SMS (key a customer personally, other B customers by the group purchase barber, C customers from inside, and never sent to customers the product promotion information, do not give the customer group forwarding short letter is usually a simple words such as: "Dear Lee: the next 6 hours there may be rain, please travel Caution!, meeting the original trade small Liu Zhunin and family peace and happiness every day! "These caring words often resonate with customers.? a decoration elegant high-grade, rich cultural taste of the club is called "a farmhouse", often have tea, especially every new listing will invite customers to the tobacco taste, and comic or music performances, but also the formation of a place of communication, to establish more extensive relations between customers, let some customers also by my friend matchmaking to know more friends.? organize outdoor activities regularly, and set awards to invite customers to take their families, such as mountain climbing, fishing, picnics, driving and so on. To bring a huge commercial value of the A-class customers group travel tickets, such as Guilin 5 day tour, Hong Kong and Macao 5 day tour.? customer relationship management through the above, my friends business is booming, fast, have a free, very handsome.Remember: Group Marketing 5 step song does no