howtouseQFDforstandardmaking国际会议最终演讲稿.doc

based on market research we are able to get the customer satisfaction form. according to the form, we can figure that customers pay attention to laptop's processing speed, weight, memory mount and corresponding cognition and perception technological indicators for processing speed are basic frequency and internal memory, for weight is material, size and thickness; for volume is hard diskthese are the features for these technical indicators, in term to lenovo and son y.then let meto explain qfd of snoy laptop. first we rank the significance degree of customer need thereby to conclude the planning matrix after customer needs are known, we can get technical requirement quality table relevancy, relationship matrix and correlation matrix （影响程度划分表）after completing the above analysis, the house of quality is our final plan from the key qualities characters setting, sony takes a leadership in basic frequency, material and hard disk .with drawbacks in size and thickness while internal memory is neck and neck between us and lenovo. therefore we draw conclusions as follows:1> in terms of basic frequency, lenovo performs better, however, thedifficulty for improvement is relatively high therefore, it is better to develop the attributes laterrather than now.2、the amount of memory of sony and lenovo are equal; correspondingly we can take several steps to target a competitive advantage3、as for material, sony has a patent for using lightmaterial and in contrast, lenovo does not as a result, sony has an advantage however, there are also some shortcomings, for instance: reliability therefore we should learn from the other competitors in order to improve our products.4、when it comes to the size, sony has someadvantages, whereas size is the attribute which is of the lowest technological difficulty hence in order to beat the competitors in the market, sony should be less than 11 inch5、the thickness of sony is among the best in theopening market; however it is difficult for developmentconsequently ir would better be delayed the technological improvement6、the most important one is hard disk, there is muchpotential for improvement ,therefore we want that the hard-disk can turn to 250g.from the improving goals, we can see the improvementswe made in parameters of size and hard-disk to get the new technical standardsthis is our qfd analysis, if you have any comments about our case analysis, you are welcome to contact us. thanks for your time.