UnitThreeThemanymeaningsofcolors[共33页].ppt

colours,Skimming,the food industry,its effects on people,flags,personality,Other business and trade,P1&2,P3,P4,P5,P6,Scanning,1.Who is Max Luscher?,A Swiss psychologist,2.Which two colors remind people of peace and quiet?,Blue and green,Red, green, orange and yellow.,3.What are the main “appetite” colors?,5. What does the color of the UN flag symbolize?,Peace,4. What color is often used by the environmental movement?,Green,Listening,_and adventurous, looking for_,_and_, preferring a _life,_, a dislike of change and_,open and _,ambitious and_,energetic,excitement,calm,in control,peaceful,firmness,a fear of failure,optimistic,free,the sky and the sea,plants and trees,hunting and injuries, fire,the darkest nights,Colour is associated with many aspects of our life, lets find them:,business,environment,politics,P4-5P6P6,Colour and politics:,revolution,action,conservative party,peace,the United Nations,Colour and environment:,Colour and business:,stimulate our appetite,persuade us to buy more food.,Red stimulates the appetite and makes us feel energetic so that we leave quickly, thus making space for other people.,Persuade us to think of the bank as a safe and reliable place( blue, brown, green),sunshineholiday,Travel agency,Read & Think,1. Max Luscher has spent a long time studying color.,True or False,T,2.Many color do not affect us.,F,Swiss psychologist Max Luscher has spent most of his life studying color.,Each color affects us in a different way.,3. Peoples heartbeats get faster when they see the colors blue and green.,F,4. Yellow is often used by food manufacturers to persuade people to buy food.,T,Peoples pulse rates decrease when they see safe and familiar colors such as blue or green.,Red, green, orange and yellow are regarded as the main “appetite” colors that help persuade people to buy more food.,Answer the questions,1.Why are some colors called appetite colors?,Because these colors help persuade people to buy more food.,2.What do fast-food companies want people to do?,They want people to eat quickly and then leave in order to make space for more customers.,3. What colors are considered serious, and who uses them?,Blue, brown and green are considered serious. These colors are used by banks.,4. What is the most important color in most flags? Why?,Red is the most important color in flags, because it is the color of action and over 80% of countries have it in their national flags.,5. Why is color a powerful tool?,It can be used to help us, to relax us, to control us and to make us buy things.,Color-related idioms & meanings,a white lie white wedding black and white to get the green lightgreen eyed monstergreen fingers,吉祥的婚礼园艺技能得到允许无恶意的谎言白纸黑字害红眼病的人,black sheepwhite elephantout of the blueonce in a blue moonblue bloodheart of goldsb. see red,心地善良千载难逢败家子，害群之马大而无用的东西怒火中烧突然地贵族出身,Phrases,对的研究 the study of2.汇集了科学事实和情感猜测 a mixture of scientific fact and emotional guesswork 3.花费大半生做某事 spend most of ones life doing sth . 4. 研制一个颜色测试 develop a colour test5.诠释/形成 个性 explain/form ones personality 6.根据 according to sb/sth,7.寻求刺激 look for excitement8. (人)冷静有自制力 sb be calm and in control9.喜欢平静的生活 prefer a peaceful life 10.不喜欢变化 (n.) /不喜欢/ 厌恶做 (v.) a dislike of change /dislike doing sth.11.害怕失败 (n.) a fear of failure 12.开朗自由 open and free,13.在不同方面影响某人 affect sb in a different way 14.使（人）想起平静安宁 remind sb of peace and quiet15.A熟悉/通晓B B 被 A 熟知 A be familiar with B B be familiar to A 16.在自然界中很少见 be rare in nature 17. 是正常的 18.使人紧张 make sb tense,It is natural that (should) do,19.把A与B联系/ 联想到一起 associate A with B 20.考虑 你周围的颜色 think about the colors around you21.被看作为主要的“开胃色” be regarded as the main “appetite” colours22.说服/ 诱使 某人做某事 persuade sb to do sth = persuade sb into doing sth 23.刺激食欲;开胃 stimulate the appetite .24.使人充满活力 make sb. (feel) energetic 25.为让坐/ 腾出空间 make space/room for sb,26. 认为银行是安全可靠的地方 think of the bank as a safe and reliable place 27. 已经不是秘密了 It is no secret + that/ wh-主从28. 旅行代理人 travel agents29. 超过80%的国家 over 80% of countries30.象征着和平 symbolize peace31. 联合国 the United Nations32.选为 choose as33. 下次 next time 引导时间状语从句,