乔布斯英文介绍[A类基础].ppt
Steve Jobs,Wes HinesFYSE 1060,1,a教类,Steven Paul Jobs,Born in 1955 in Green Bay, WisconsinAdopted by Paul and Clara Jobs to live in Santa Clara, CaliforniaGraduated high school in Cupertino, California,2,a教类,Education,Jobs went to Reed College in Portland OregonHe studied Poetry, Literature, and PhysicsAfter one semester, Jobs dropped out of school, but still attended some classes,3,a教类,Steves,Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard“Woz” was an incredibly talented engineer, especially in electronic gadgetsWhile developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.,4,a教类,5,a教类,The Beginnings of Apple,After spending time in India in 1974, Jobs returned to AmericaHe visited with Woz the homebrew computer club, but was not content with just the creation of electronics.,6,a教类,Jobs convinced Woz to help him create a personal computer, the Apple IJobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pcs.After showing the Apple I to in town computer stores, Jobs was able to sell 25.After selling his Volkswagon mini-bus, and asking Woz to sell his scientific calculator, the two raised enough money to create Apple Computers.,7,a教类,8,a教类,9,a教类,Apple,Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from salesIn 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface.,10,a教类,Positive Growth,From 1977 to 1983, Apple continued to grow exponentially.In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC.,11,a教类,The Macintosh,In 1984, Apple released the Macintosh, the first personal computer with a graphical user interface.It had 128K of memory, and was expandable.Along with the mouse, the Macintosh was the most revolutionary computer made up to that point.,12,a教类,13,a教类,14,a教类,Microsoft and John Sculley,In 1985, Bill Gates convinced Jobs to license the graphical user interface in the Macintosh to create Windows, which could run on IBM PCs.As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apples success, and gradually forced Jobs to leave.,15,a教类,NeXT,Jobs project in the late 1980s to mid 90s was NextStepA new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software companyApple similarly did very poorly in the early and mid 90s, brought on by poor leadership and stagnating computer design,16,a教类,The Second Coming of Jobs,In 1996, Apple bought NeXT, and with it came Steve Jobs.In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks.,17,a教类,Return to Profitability and Innovation,Jobs continues to innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computerUnder Jobs watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection,18,a教类,Sources,http:/en.wikipedia.org/wiki/Steve_Jobshttp:/www.esm.psu.edu/Faculty/Gray/movies.htmlhttp:/ei.cs.vt.edu/history/Jobs.htmlAhttp:/applemuseum.bott.org/sections/ads.htmlButcher, Lee. “Accidental millionaire : the rise and fall of Steve Jobs at Apple Computer” New York, Paragon House 1988.,19,a教类,
