国际一流汽车厂家介绍系列大众汽车的介绍.ppt
Stefan Jacoby,President and CEO Volkswagen Group of America,“Realistisch”,“Get Real”,The Worlds Most Innovative High-Volume Brand,5 Pillar Strategy,Products,CC VIDEO,5 Pillar Strategy,Products,Brand Positioning,Das Auto.,Brand Essense VIDEO,Quality Improvements by Calendar Year 2004 - 2008,Source: FPQ Prognosis, K-GQS-8/2,Complaints / Vehicle after 12 Month Ownership,1.39,1.22,0.98,0.83 (YTD),Problems /100 Vehicles,0.80,12%,20%,15%,2004,2005,2006,2007,2008 Fcst.,The Best Residual Value Model in Segment,Rabbit Jetta Eos,The Best Overall Brand,5 Pillar Strategy,Products,Brand Positioning,Dealer Network,5 Pillar Strategy,Products,Brand Positioning,Dealer Network,VWoA,5 Pillar Strategy,Products,Brand Positioning,Dealer Network,VWoA,Local Production,Mark Barnes,Chief Operating Officer, VW Brand,Toscan Bennett,Vice President Product,Tim Ellis,Vice President Marketing,