Q3数字营销报告.pdf
Q3 2014 04 PAID SEARCH 03 ExECutIvE SummARy 15 ORGANIC SEARCH Android Catches iPad Mobile Share of U.S. Organic Search Visits Smartphones and tablets combined to produce 38% of organic search visits in Q3 2014, up from 27% a year earlier. Traffic across all Android smartphones and tablets matched that from the iPad for the first time, but including iPhone share, iOS devices still accounted for over twice as much organic search traffic as Android and 65% of mobile search visits overall. 2014-Q22013-Q32013-Q42014-Q12014-Q3 AndroidiPhoneiPadOther 40% 20% 10% 0% 30% 13% 11% 12% 2% Despite Jump in mobile Search visits, Bing Still Lagging Behind Google and yahoo Share of Each Engines Traffic from Mobile Even with a surprising nine point quarter-to-quarter jump in the share of Bing search visits produced on mobile devices, Bing still trailed Google and Yahoo in this area by a large margin. In Q3 2014, a remarkable 44% of Yahoo search visits were mobile, compared to 39% for Google and 27% for Bing. 2014-Q22013-Q22013-Q32013-Q42014-Q12014-Q3 30% 20% 10% 40% 0% 50% GoogleYahooBing 13% 15% 14% 15% 17% 27%27% 31% 30% 36% 37% 44% 28% 29% 31% 33% 36% 39% mobile Drives Overall Organic Search Growth into Positive territory Y/Y Growth in Organic Search Visits Q3 2014 Despite the pressure from increasing SERP monetization and even Googles switch from a shaded background for ads to a yellow ad icon, organic search visits increased 3.2% year-over-year due to the strength of mobile search growth. Mobile organic search visits rose 45% Y/Y in Q3, up from 18% growth in Q2. 30% 20% 10% 40% 0% 50% MobileOverall 45% 3% ORGANIC SEARCH Boston; Charlottesville, Va.; Chicago; Denver; Hagerstown, Md.; Little Rock; London; Minneapolis; Montvale, N.J.; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com. ABOut mERKLE