Industry Report - Car Manufacturing in China.pdf

China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 1 MarketLine Industry Profile Car Manufacturing in China May 2013 Reference Code: 0099-2010 Publication Date: May 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NO T TO BE PHOTOCO PIED China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 2 EXECUTIVE SUMMARY Market value The Chinese car manufacturing industry grew by 5.1% in 2012 to reach a value of $124.5 billion. Market value forecast In 2017, the Chinese car manufacturing industry is forecast to have a value of $217.8 billion, an increase of 74.9% since 2012. Market volume The Chinese car manufacturing industry grew by 7.2% in 2012 to reach a volume of 15,523,658 units. Market volume forecast In 2017, the Chinese car manufacturing industry is forecast to have a volume of 30,888,275 units, an increase of 99% since 2012. Geography segmentation China accounts for 31.2% of the Asia-Pacific car manufacturing industry value. Market share SAIC is the leading player in the Chinese car manufacturing industry, generating a 19.2% share of the industry's volume. Market rivalry Rivalry in the Chinese car manufacturing industry has been alleviated in recent years thanks to strong market growth, both in terms of value and volume. China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 3 TABLE OF CONTENTS Executive Summary2 Market value 2 Market value forecast.2 Market volume.2 Market volume forecast .2 Geography segmentation 2 Market share2 Market rivalry .2 Market Overview .7 Market definition7 Market analysis .7 Market Data8 Market value 8 Market volume.9 Market Segmentation .10 Geography segmentation 10 Market share11 Market Outlook 12 Market value forecast.12 Market volume forecast .13 Five Forces Analysis 14 Summary 14 Buyer power.15 Supplier power 16 New entrants .17 Threat of substitutes.18 Degree of rivalry19 Leading Companies20 China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 4 Dongfeng Motor Group Co., Ltd.20 General Motors Company .23 SAIC Motor Corporation Limited 26 Volkswagen AG.29 Macroeconomic Indicators.33 Country Data .33 Appendix.35 Methodology 35 Industry associations36 Related MarketLine research36 China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 5 LIST OF TABLES Table 1: China car manufacturing industry value: $ billion, 200812.8 Table 2: China car manufacturing industry volume: units, 200812.9 Table 3: China car manufacturing industry geography segmentation: $ billion, 2012 .10 Table 4: China car manufacturing industry share: % share, by volume, 2012 .11 Table 5: China car manufacturing industry value forecast: $ billion, 201217 .12 Table 6: China car manufacturing industry volume forecast: units, 201217 .13 Table 7: Dongfeng Motor Group Co., Ltd.: key facts.20 Table 8: Dongfeng Motor Group Co., Ltd.: key financials ($) 21 Table 9: Dongfeng Motor Group Co., Ltd.: key financials (CNY) 21 Table 10: Dongfeng Motor Group Co., Ltd.: key financial ratios .21 Table 11: General Motors Company: key facts23 Table 12: General Motors Company: key financials ($) .24 Table 13: General Motors Company: key financial ratios.24 Table 14: SAIC Motor Corporation Limited: key facts.26 Table 15: SAIC Motor Corporation Limited: key financials ($).26 Table 16: SAIC Motor Corporation Limited: key financials (CNY) 27 Table 17: SAIC Motor Corporation Limited: key financial ratios27 Table 18: Volkswagen AG: key facts .29 Table 19: Volkswagen AG: key financials ($).30 Table 20: Volkswagen AG: key financials ().31 Table 21: Volkswagen AG: key financial ratios 31 Table 22: China size of population (million), 200812 33 Table 23: China gdp (constant 2000 prices, $ billion), 200812 .33 Table 24: China gdp (current prices, $ billion), 20081233 Table 25: China inflation, 200812 34 Table 26: China consumer price index (absolute), 200812 .34 Table 27: China exchange rate, 200812.34 China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 6 LIST OF FIGURES Figure 1: China car manufacturing industry value: $ billion, 200812 .8 Figure 2: China car manufacturing industry volume: units, 200812 .9 Figure 3: China car manufacturing industry geography segmentation: % share, by value, 2012 .10 Figure 4: China car manufacturing industry share: % share, by volume, 2012 11 Figure 5: China car manufacturing industry value forecast: $ billion, 201217 12 Figure 6: China car manufacturing industry volume forecast: units, 201217 13 Figure 7: Forces driving competition in the car manufacturing industry in China, 201214 Figure 8: Drivers of buyer power in the car manufacturing industry in China, 2012 15 Figure 9: Drivers of supplier power in the car manufacturing industry in China, 2012 16 Figure 10: Factors influencing the likelihood of new entrants in the car manufacturing industry in China, 201217 Figure 11: Factors influencing the threat of substitutes in the car manufacturing industry in China, 201218 Figure 12: Drivers of degree of rivalry in the car manufacturing industry in China, 2012 .19 Figure 13: Dongfeng Motor Group Co., Ltd.: revenues and car components such as engines, transmission, powertrains, chassis, interior and exterior trim and automotive electronic and electric parts. It is also involved in automobile trading business, including automobile financing. The company primarily operates in China, where it is headquartered in Shanghai and employs around 5,379 people. Key Metrics The company recorded revenues of $74,125 million in the fiscal year ending December 2012, an increase of 10.0% compared to fiscal 2011. Its net income was $3,215 million in fiscal 2012, compared to a net income of $2,390 million in the preceding year. Table 15: SAIC Motor Corporation Limited: key financials ($) $ million 2008 2009 2010 2011 2012 Revenues 16,406.2 21,530.4 56,662.8 67,365.5 74,125.0 Net income (loss) 101.7 1,021.3 1,978.2 2,390.4 3,215.1 Total assets 16,710.6 21,405.3 44,162.8 49,366.8 49,145.2 Total liabilities 10,739.9 14,160.0 26,576.0 28,742.7 26,678.9 SOURCE: COMPANY FILINGS M A R K E T L I N E China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 27 Table 16: SAIC Motor Corporation Limited: key financials (CNY) CNY million 2008 2009 2010 2011 2012 Revenues 105,892.3 138,965.8 365,724.4 434,803.9 478,432.6 Net income (loss) 656.2 6,591.9 12,768.4 15,428.3 20,751.8 Total assets 107,856.6 138,158.4 285,044.6 318,633.2 317,203.0 Total liabilities 69,319.9 91,394.1 171,531.9 185,516.9 172,196.6 SOURCE: COMPANY FILINGS M A R K E T L I N E Table 17: SAIC Motor Corporation Limited: key financial ratios Ratio 2008 2009 2010 2011 2012 Profit margin 0.6% 4.7% 3.5% 3.5% 4.3% Revenue growth 1.4% 31.2% 163.2% 18.9% 10.0% Asset growth 5.9% 28.1% 106.3% 11.8% (0.4%) Liabilities growth 17.9% 31.8% 87.7% 8.2% (7.2%) Debt/asset ratio 64.3% 66.2% 60.2% 58.2% 54.3% Return on assets 0.6% 5.4% 6.0% 5.1% 6.5% SOURCE: COMPANY FILINGS M A R K E T L I N E Figure 17: SAIC Motor Corporation Limited: revenues and VW CREDIT, in North America. Volkswagen's trucks and buses segment include the operations of Scania and MAN brands. The segment is primarily engaged in the development, production and sale of heavy commercial vehicles and buses, its related genuine parts business and related services. The group's power engineering segment is engaged in the development and production of large bore diesel engines, turbo compressors, industrial turbines and chemical reactor systems, as well as the production of gear units, propulsion components and testing systems. China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 30 In FY2012, Volkswagen sold 9.3 million vehicles, which included: 4.8 million Volkswagen passenger vehicles; 1.4 million Audi vehicles (including Lamborghini); 67,000 Scania vehicles; 727,000 Skoda Vehicles; 429,000 SEAT vehicles; 9,186 Bentley vehicles; 62,000 Porsche vehicles; 134,000 MAN vehicles; and 437,000 Volkswagen commercial vehicles. During the same period, the group produced 9.2 million vehicles, including: 5.7 million Volkswagen passenger vehicles; 1.5 million Audi vehicles; 943,000 Skoda vehicles; 321,000 SEAT vehicles; 9,107 Bentley vehicles; 64,000 Porsche vehicles; 67,000 Scania vehicles; 124,000 MAN vehicles; and 487,000 Volkswagen Commercial Vehicles. In total, the group delivered 9.3 million vehicles in FY2012, including: 5.7 million Volkswagen passenger vehicles; 1.5 million Audi vehicles; 939,000 Skoda vehicles; 321,000 SEAT vehicles; 8,510 Bentley vehicles; 60,000 Porsche vehicles; 67,000 Scania vehicles; 134,000 MAN vehicles; and 550,000 Volkswagen Commercial Vehicles. Volkswagen Commercial Vehicles are marketed under Amarok, Caddy, California, Caravelle/Multivan, Crafter, Rockton, Saveiro, T2, and Transporter brands. Volkswagen first established a presence in China in 1984 and now has 14 representative companies across the country. The two major companies are Shanghai Volkswagen Automotive Company and FAW-Volkswagen Automotive Company. Shanghai Volkswagen Automotive Company is owned by Volkswagen AG (40%), VW (China) Invest (10%) and SAIC (50%) and employs over 11,000 people. It produces the Passat, Touran, Polo hatchback, Polo saloon, Gol, Santana, Santana Variant and Santana 3000 models. FAW-Volkswagen Automotive Company is owned by Volkswagen AG (20%), VW (China) Invest (10%), Audi AG (10%) and FAW (60%) and employs over 8,000 people. It manufactures the Sagitar, Golf, Bora (hatchback and notchback), Jetta, Caddy, Audi A6 and Audi A4 models. Key Metrics The company recorded revenues of $268,052 million in the fiscal year ending December 2012, an increase of 20.9% compared to fiscal 2011. Its net income was $30,213 million in fiscal 2012, compared to a net income of $21,437 million in the preceding year. Table 19: Volkswagen AG: key financials ($) $ million 2008 2009 2010 2011 2012 Revenues 158,330.6 146,337.0 176,509.5 221,669.4 268,052.3 Net income (loss) 6,612.4 1,335.6 9,508.9 21,437.1 30,212.9 Total assets 233,610.2 246,491.4 277,397.1 352,846.4 430,779.1 Total liabilities 181,595.7 194,418.5 209,628.5 264,707.8 316,943.5 Employees 370,000 329,423 399,381 501,956 549,763 SOURCE: COMPANY FILINGS M A R K E T L I N E China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 31 Table 20: Volkswagen AG: key financials () million 2008 2009 2010 2011 2012 Revenues 113,808.0 105,187.0 126,875.0 159,336.0 192,676.0 Net income (loss) 4,753.0 960.0 6,835.0 15,409.0 21,717.0 Total assets 167,919.0 177,178.0 199,393.0 253,626.0 309,644.0 Total liabilities 130,531.0 139,748.0 150,681.0 190,272.0 227,819.0 SOURCE: COMPANY FILINGS M A R K E T L I N E Table 21: Volkswagen AG: key financial ratios Ratio 2008 2009 2010 2011 2012 Profit margin 4.2% 0.9% 5.4% 9.7% 11.3% Revenue growth 4.5% (7.6%) 20.6% 25.6% 20.9% Asset growth 15.5% 5.5% 12.5% 27.2% 22.1% Liabilities growth 15.1% 7.1% 7.8% 26.3% 19.7% Debt/asset ratio 77.7% 78.9% 75.6% 75.0% 73.6% Return on assets 3.0% 0.6% 3.6% 6.8% 7.7% Revenue per employee $427,920 $444,222 $441,958 $441,611 $487,578 Profit per employee $17,871 $4,054 $23,809 $42,707 $54,956 SOURCE: COMPANY FILINGS M A R K E T L I N E Figure 19: Volkswagen AG: revenues & profitability SOURCE: COMPANY FILINGS M A R K E T L I N E China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 32 Figure 20: Volkswagen AG: assets & liabilities SOURCE: COMPANY FILINGS M A R K E T L I N E China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 33 MACROECONOMIC INDICATORS Country Data Table 22: China size of population (million), 200812 Year Population (million) % Growth 2008 1,328.0 0.5% 2009 1,334.5 0.5% 2010 1,340.9 0.5% 2011 1,347.4 0.5% 2012 1,354.0 0.5% SOURCE: MARKETLINE M A R K E T L I N E Table 23: China gdp (constant 2000 prices, $ billion), 200812 Year Constant 2000 Prices, $ billion % Growth 2008 3,182.9 9.6% 2009 3,476.0 9.2% 2010 3,838.6 10.4% 2011 4,191.8 9.2% 2012 4,516.9 7.8% SOURCE: MARKETLINE M A R K E T L I N E Table 24: China gdp (current prices, $ billion), 200812 Year Current Prices, $ billion % Growth 2008 4,520.0 29.4% 2009 4,990.5 10.4% 2010 5,928.1 18.8% 2011 7,298.1 23.1% 2012 8,067.0 10.5% SOURCE: MARKETLINE M A R K E T L I N E China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 34 Table 25: China inflation, 200812 Year Inflation Rate (%) 2008 5.9% 2009 (0.7%) 2010 3.3% 2011 5.4% 2012 2.6% SOURCE: MARKETLINE M A R K E T L I N E Table 26: China consumer price index (absolute), 200812 Year Consumer Price Index (2000 = 100) 2008 112.6 2009 111.8 2010 115.5 2011 121.8 2012 124.9 SOURCE: MARKETLINE M A R K E T L I N E Table 27: China exchange rate, 200812 Year Exchange rate ($/CNY) Exchange rate (/CNY) 2008 6.9623 10.1875 2009 6.8409 9.5123 2010 6.7788 9.0005 2011 6.4544 8.9794 2012 6.3116 8.1035 SOURCE: MARKETLINE M A R K E T L I N E China - Car Manufacturing 0099 - 2010 - 2012 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Page | 35 APPENDIX Methodology MarketLine Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross - checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, MarketLines in-house databases provide the foundation for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends MarketLine aggregates and analyzes a number of secondary information sources, including: - National/Governmental statistics - International data (official intern