工商管理毕业设计（论文）_企业危机管理研究.doc

First compliance review of the application of the appraisal Committee, only through the compliance review of the application to take part in a detailed review. 8.1 application compliance review: does not meet one of the following conditions, procuratorial Agency to submit application through compliance reviews, be invalidated: (1) application of the formats, contents, meet the requirements of selected files, powers of Attorney, declarations by the legal representative and the tender agent application to meet the requirements; (2) licence and a bidding agent qualifications meet the requirements; (3) the similar project tendering agency agent number and provide proof of material compliance; (4) the tendering Agency intends to put into this project the number of professionals to meet the requirements; (5) are intended to the agent of the project as a project manager has similar projects the number of and references to meet the requirements; (6) no fraud case. 8.2 application review in detail the Evaluation Committee through compliance reviews will be selected for detailed review of the application. 8.2.1 tender agent institutions similar project tender performance requirements (16 points) tender agent institutions similar project tender performance 16 points, by two part composition (1) agent similar project of cumulative bid amount scored calculation rules for: Agent water project bid amount (on January 1, 2007 has has bid notice for associate) cumulative each reached 100 million Yuan have 2 points, water project cumulative bid amount scored up not over 6 points. In addition, completes a bid worth more than 500 million yuan in total 1 minute, but other items score accumulated winning amount up to a maximum of 6 points. (2) calculation rule for the number of agents similar projects: proxy bid amount (since January 1, 2007 winning notice shall prevail) bidding projects in more than 50 million Yuan by 2 points, but the Agency projects the number of scores up to 3 minutes. 8.2.2 to be agents of the construction project as a project manager in the same project performance (10 points) Project Manager agent performance scores including agents of the bidding agencies of similar projects, as well as in other similar project tendering agency service agent during performance. Total 10 Project Manager agent performance, made up of two parts (1) acting like the accumulated winning amount calculation rule: agents for water conservancy project bid amount (since January 1, 2007 winning notice for example) cumulative average reached 100 million Yuan 3 but scored no more than 5 minutes. (2) calculation rule for the number of agents similar projects: proxy bid amount (since January 1, 2007 winning notice for example) in the more than 50 million Yuan water conservancy project period of 3 minutes, but scores the number of agents similar projects up to a maximum of 5 points. Project Manager demonstrated to provincial-level and higher people's Government or the development and Reform Commission published the winning bidder on the designated media publicity shall prevail. 8.2.3 staff requirement (25 points) 1, to the construction project serving personnel, 4 years experience in tendering agent, 2 points per person, 2 years experience in tendering agent .Pig is not a pig. With domestic international market and technology big environment of changes, as China traditional industry of pig production of job way and profit way are requirements related industry for resources integration, to quality security for premise, regulation based farming, and management cost and the production, and sales cost, go standardization, and scale, and intensive, and market road, fast upgrade whole industry chain of regulation capacity, market competition capacity and anti-risk capacity. First, industry analysis (a) the basic situation in China is a traditional hog production and consumption country, 2008 46.15 million tons of pork, pig stock 462.64 million head by the end pig slaughter 609.6 million. National pig industry's annual production value at around 650 billion yuan, nearly 50% per cent of annual output value of animal husbandry. Sichuan province in 2008 produced 6.52 million tons of pork, with 694,000 tons of Chengdu city, live pig sell 10.46 million, first 15 Vice-provincial cities in the country. The whole nation advantage regional planning (2008-2015) there are 437 counties (cities), 55, Sichuan, Chengdu has 7 (including in pengzhou). International pig industry mainly include the European Union, the United States, and Canada, and Brazil and other absolute scale of animal husbandry industry and technology developed countries. Market 1, the domestic market from China's meat consumption habits and economic analysis of the development situation, the emergence of new trends in the market of domestic pork and its products. Docking is a pig production and sales more closely. The Yangtze River Delta, Pearl River Delta and the Bohai rim economic developed area industrial structure adjustment gathered pace, two or three industries to the Central and Western bias. Second, the rigid domestic consumption growth. For a long period, pork is still the largest variety of meat consumption in China, the absolute consumption continues to grow. Especially in the vast rural market growth potential. Third, market for pork and higher product quality requirements. Pollution-free pork safety and health has shown a very good market prospects. Four is the market changing. Currently, cold meat, more and more varieties of meat and pork meat products, which accounted for a large proportion of pork consumption, stores, chain stores, supermarkets and other marketing methods is on the rise, and transport has been extended to more than 2000 km in RADIUS. Chengdu is an important "River pig" resource market, the city's commercial rate reaches above 60% of live pigs, pork and raw materials primary processing products in the domestic and international reputation is high. Western hog trading center in Chengdu and provides disease-free areas of construction in order to further accelerate the development of swine industry realizes space and conditions. 2, the international markets at present, annual volume of trade in live pigs in the world year around 18 million, about 6 million tons of pork trade. A large net exporter of pork is mainly the EU and North America,-importing countries mainly in Asia, Japan, and Korea, and Singapore, the Philippines, Hong Kong and other countries and regions, as well as Russia, about 3 million tonnes were imported. It is predicted that the world meat consumption increase of 80% in Asia in the future, our country has obvious geographical advantages, export potential. With the advancement of live pigs superiority industry belt construction, animal disease .西南财经大学Southwestern University of Finance and Economics2011届本科毕业论文论文题目： 企业危机管理研究 学生姓名： 所在学院： 工商管理学院 专 业： 工商管理 学 号： 指导教师： 成 绩： 2012年 3月西南财经大学本科毕业论文原创性及知识产权声明本人郑重声明：所呈交的毕业论文是本人在导师的指导下取得的成果。对本论文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业论文引起的法律结果完全由本人承担。本毕业论文成果归西南财经大学所有。特此声明毕业论文作者签名：（必须手写） 作者专业：（手写）作者学号：（手写）2012年3月24日中文摘要 在市场经济中，每一个经济个体的生存与发展无不受到各种宏、微观环境因素的影响和制约，由于企业的内部条件和外部环境持续不断变化，以及二者之间的动态交互作用，客观上存在众多不确定性因素。随着中国加入WOT和全球经济一体化进程的加快，上述不确定性在增加，中国企业在生产经营过程中遭遇危机事件成为更常见的现象。企业危机发生的范围更广，频率更高，提高危机管理的水平是企业长期健康发展的需要。 早期的危机管理往往停留在“救火”层面，只是被动地应对、处理各种突发事件，没有把危机管理作为企业发展中的重要问题系统思考和安排，后来又过于强调预防危机的发生而忽视危机后的恢复和转化，都有一定片面性。本文认为，由于不确定性和不可控力的存在，以及人们对自然、科学的探索认知是一个渐进的过程，危机事件实际上是很难完全避免的，只有将强化管理、常备不懈、建立科学的预警体系与积极化解、正确应对、完善企业的快速反应机制相结合才是危机管理的正确方向。 本文在阐述企业危机管理一般方法的基础上，重点论述了企业危机管理需要用科学知识武装头脑，以科学精神面对危机，以科学工具应对危机，以科学方法预防危机，建立科学的危机管理机制的观点。论文主要论述了企业危机管理的基础理论、中国企业目前面临的主要危机，以及如何有效防范和控制这些危机。最后，结合蒙牛特仑苏的案例阐述了企业面临危机中的具体措施，为企业有效开展危机管理工作提供有益借鉴。关键词：企业危机，危机管理，蒙牛案例AbstractIn a market economy, the survival and development of each individual are all subject to various macro and micro environmental factors and constraints, due to internal conditions and external environment is continuously changing, and the dynamic interaction between the two, the objective on a number of uncertainties. With China's accession to the WOT and the accelerated process of global economic integration, the uncertainty increases, the Chinese enterprises to become more common phenomenon experienced crises in the production process. A wider range of corporate crisis, a higher frequency, to improve the level of crisis management is the long-term health development needs.    Early in the crisis management tend to stay in the "fire" level, just respond passively to deal with all types of emergencies, and crisis management as a business development systems thinking and arrangements, and later too much emphasis on the prevention of crises and neglect post-crisis recovery and transformation, there is a certain one-sidedness. This paper argues that due to the uncertainties and uncontrollable forces exist, as well as explore the cognitive nature, science is a gradual process, the crisis event is actually difficult to completely avoid, only to strengthen the management, guard, to establish scientific early warning system and to actively resolve the correct response, the combination is the correct direction of crisis management to improve the rapid response mechanism.    This paper describes the general approach of the corporate crisis management, focusing on discourse of corporate crisis management need to arm our minds with scientific knowledge, face the crisis in the spirit of science, scientific tools to deal with the crisis, crisis prevention in a scientific way, and crisis management mechanism to establish a scientific point of view. The paper mainly discusses the basic theory of corporate crisis management, the Chinese enterprises are facing a major crisis, and how to effectively prevent and control these crises. Finally, the combination of Mengniu Milk Deluxe case describes the specific measures in the enterprises are facing crisis, provide a useful reference for enterprises to effectively carry out crisis management work.Keyword：corporate crisis, crisis management，Mengniu Case 4.1 application of the Chinese language application for proxy bidding agency application system. 4.2 bidding agent applications should be submitted by the Agency included in the 5th chapter of the content, and than select file asked to provide appropriate documentation. 4.3 proxy application shall affix its official seal coding and page by page in the specified location. Agent a copy of the application shall have to number the pages and signed original copy (copy) (including supporting documents), and copy should be exactly the same. 4.4 application there shall be no loose pages. 4.5 agent application should be complete with indelible ink (powdered) prints, the agent shall not alter any page of the application. 4.6 bidding agencies offer should be based on the interim measures for the management of tendering agent's service charges (meter prices 20021980) rules of the Nineth, tender agent service charges using the difference progressive billing rate. Charges in accordance with the tendering agent's service charges and, in conjunction with the provisions of the specific circumstances of the project shall not be floating up and down-floating range must not exceed 20%, otherwise the application cannot pass compliance checks, be invalidated. Due to bidding agency selection and principal-agent contracts signed during charging base bid amount has not yet been produced, it can only be according to the rates of price, bid and the bid amount determines after the end, controlled response rates calculated shall pay tender fee (tender agency fee accounts for the actual bidding agent item for fares). Than the selected person tendering agent's service charge control the upper and lower limits, Cap for the State Development Planning Commission of the interim measures for the management of tendering agent's service charges (meter prices 20021980) of tendering agent's service fees under 100%, the lower limit for the State Development Planning Commission of the interim measures for the management of tendering agent's service charges (meter prices 20021980) of tendering agent's service fees under 80%. Tendering agent's service charge base should include the following tenders: construction, supervision and material over the above tenders are expected to be important, with each tendering agency entrusted with tender bid amount as a base for a separate computation of tendering agent's service fees. Tendering agent's service fee payment in accordance with the General Office of the State development and Reform Commission on tendering agent's service charge of notification on the relevant issues (the change price 2003857). Sale of prequalification documents and solicitation documents going to choose all, pricing should be based on the principle of profit not files, must not violate the relevant provisions in the price Department. 4.7 requirements in the form of application proxy application shall be prepared in the 5th chapter of the format. Application of various supporting documents should be requested by the selection of files grouped by order. Comparison and selection of the bidding agencies must provide supporting documents required by the file; the file you selected does not have the required supporting documents, bidding agency acknowledged the need to provide, or you can provide. Proxy application shall be bound, and page-by-page coded in the order. 5th chapter application format notes: bidding agent .目录一、 绪论2（一）、选题的背景及意义2（二）、国内外研究现状3（三）、研究的思路和方法4二、企业危机管理的一般方法7（一）、危机的定义与特征7（二）、企业危机管理及其一般性分析9（三）、企业危机管理的目的11（四）、企业危机管理的一般方法.12三、中国企业目前的主要危机.14（一）、企业危机的类型.14（二）、中国企业危机成因分析15（三）、中国企业的信用危机16四、企业危机的有效管理与控制28（一）、危机的预防19（二）、危机的应对与处理19（三）、危机的善后工作21五、以蒙牛特仑苏OMP案例分析24（一）、案例简单介绍24（二）、蒙牛危机公关产生的原因.24（三）、蒙牛的危机公关策略25（四）、蒙牛案例对我们的启示27六、总结28参考文献29致谢31企业危机管理研究第一章 绪论 （一）研究的背景和意义1.研究的背景从国际竞争来看，随着信息传递的一日千里，科学技术的繁荣昌盛，地球已经成为“地球村”，全球世界经济一体化趋势正在明显增强。由此一个局部的、细小的事件，在世界范围内都可能引发一场危机。2008年美国的一场次贷危机，引发了全球经济大危机，这场危机让一些缺乏危机意识的企业和企业家不知所措，被动应付，以致许多企业走上了破产之路，至今一些企业还没有走出金融危机的阴影。为此，发生危机事件不是企业能独善其身就可能避免的。从国内环境来看，随着市场经济的深入推进，社会主义法制的日益完善，国内企业的经营环境发生了深刻变化，企业家面临着前所未有的生存压力和经营风险。然而，每当经济处于高速发展阶段，总体经济扩张，发展速度很高，人们只看到表面的繁荣，而看不到掩盖在表面下的亏损问题，或者说看不到企业潜伏的危机。企业目前尚缺乏一种内在的机制，这种机制能够使企业预防、察觉、化解危机。由于缺乏危机防患意识，从而导致在一个细节问题上，一个细小问题上，处置不当或被动应付，以致于因小成大，导致不可挽回的影响，让企业处在漩涡当中不能自拔，导致企业陷入一场无法挽回的灾难。从企业自身来看，危机无处不在，危机无时不有，危机的不可避免性已成为一个不争的事实。许多企业之所以失败，不是因为其发展能力不强，技术含量不高，而是因为其危机意识不强，不能及时应对危机。因此，可以看到危机不但能给企业带来损失，也能给