新职业英语 经贸英语教案 Unit6.doc

Unit 6Packing本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节“产品包装”：l 产品包装综述：介绍产品包装在国际贸易业务中的重要地位，以及包装的主要分类l 接受顾客咨询及满足顾客需要：接待顾客的咨询，提出建议；针对客户的不同要求，通过协商与客户达成一致；熟悉包装中经常出现的问题l 解决常见问题：针对常见问题，掌握对不同问题的处理方法。通过与客户的协商，学会与客户的沟通方法，并对包装的一个重要细节产品标签进行了解l 常见邮件的写作：熟悉常见邮件，掌握如何以电子邮件就包装问题与客户进行有效的沟通Unit ObjectivesAfter studying this unit, you are able to:l Understand the general information about packingl Talk about the packing method with clientsl Deal with common problems concerning packingl Write and answer emails about packing details1. Warming-up Task 1 Discuss with your classmates and point out the meaning of the following packing marks. Do you know other packing marks?Use No Hooks勿用吊钩Do Not Crush切勿挤压Keep Away From Heat远离热源This Side Up此端向上Poison有毒品Task 2 Besides the following functions of the packing, do you know others?2. Reading A Background Information Packing is of particular importance in foreign trade because ocean voyages may be most damaging to the goods that are not properly packed. Accident, rough weather, unloading, reloading and pilferage, everything on the way has to be taken into consideration to ensure the safe arrival of the goods. Different types of goodsgoods subject to breakage, goods subject to moisture, goods with still other special treatment in transitrequire different types of packing. Thats why some large export forms have a special department for export packing and the whole question is under regular review. Many firms employ special export packers or forwarding agents to do their packing for them.Task 1 Before reading the passage, see how much you know about packing by answering the following questions.1. What is the purpose of packing?Packing serves as a form of protection, facilitates loading, unloading and storage, and prevents pilferage; furthermore, it can promote sales.2. How many types of packing are usually used in international trade?Packing can be divided into transport packing (usually known as outer packing) and sales packing (usually known as inner packing). Still, there is another category of packing, called “neutral packing”.Text An Introduction to PackingPacking is of great importance in international trade. It may be appropriately said that packing is to goods what clothing is to men. Packing not only serves as a form of protection, but also facilitates loading, unloading and stowage, and prevents pilferage. Furthermore it can promote sales. Packing can be divided into transport packing (usually known as outer packing) and sales packing (usually known as inner packing). Transport packing is done mainly to keep the goods safe and sound during transportation. It must not only be solid enough to prevent the packed goods from any damage, but also be pilferage-proof, easy to store and convenient to load and unload. Sales packing is done mainly to push sales. It is now universally recognized as a decisive aid in selling household consumer goods. It can be realized in various forms and with different materials as long as it is nice to look at, easy to handle and helpful to the sales. Still, there is another category of packing, called “neutral packing”. This kind of packing carries no mark of the name of the original country of the packed goods and no signs of the original trademark, with the view to elude the tariff of the import country or satisfy the buyers special requirement.在对外贸易中，包装起了很重要的作用。恰当地来说，包装对于货物的作用就如同衣服对于人类。包装不仅起到了保护的作用，还对货物的装卸、存储提供了方便，并可以防止货物失窃的发生。此外，包装还能促进商品的销售。包装可分为运输包装（通常称为外部包装）和销售包装（通常称作内部包装）。运输包装主要是为了保证货物在运输过程中完好无损。运输包装不仅仅要足够结实，从而避免货物的损坏，而且还要防盗、易于存储和装卸。销售包装主要是为了促进销售。在家庭用品的销售上，人们现在普遍认为包装的作用至关重要。只要外表美观、易于携带并促进销售，销售包装外表可以五花八门，材料也可以各种各样。另外还有一种包装称作“中性包装”。这种包装外表没有货物原产国的标示，也没有原产商标，目的是逃避进口国的关税或满足买方的特殊要求。Outer packing must be strikingly marked to facilitate identification and transportation. There are three principal types of marking which may have to be done on export package:(1) The consignees own distinctive marks including the consignees initials, usually in a square, circle, triangle or diamond, and the name of the port of destination;(2) Any official mark required by authorities. For example, some countries require the name of the original country of the goods to be marked on every package, and weight and dimensions may also be required;(3) Special directions or warnings. For example, various warnings are to be stenciled on the packages for the benefit of both the owner and the carrier, such as THIS SIDE UP, DO NOT DROP, and OPEN THIS SIDE. Requirement for inner packing is increasingly high, with beautiful color, creative design and convenient handling as its chief concern. The primary motive for inner packing is to promote the sales of the particular goods. Details such as manner of packing, kinds of packing materials and the burden of packing cost should be unmistakably stipulated in the contract concerned and strictly observed by both the selling side and the buying side. Letter about packing issues should be concise and clear. Any changes regarding packing stipulated in the contract should be mutually discussed and determined before packing.外部包装必须突出明显的标识以便于货物的确认和运输。出口包装主要有三种主要的标识：（1）收货人的标识，包括收货人首写字母，通常写在正方形、圆形、三角形或菱形图案内，此外还要注明目的港；（2）官方要求的所有正式标示。例如，一些国家要求每件包装上都要标明货物的原产国、重量和尺寸；（3）特殊的指示或警示标志。例如，有关警示标识应印在包装上，以方便收货人和承运人，如“此端向上”、“请勿掉落”和“请于此处打开”等。 对内部包装的要求越来越高，主要集中在颜色鲜艳、设计新颖和易于携带这几个方面。内部包装的主要目的是促进特殊商品的销售。 相关的合同上必须准确无误地规定包装方式、包装材料以及包装成本等细节问题，买卖双方应该严格遵守。包装问题的规定应简明扼要。任何对合同规定的有关包装问题的修改，双方都应商谈后再进行包装。Task 2 Read the passage. Choose from the following expressions and fill in the appropriate.For the purpose of export, the marks on outer packing usually include: consignees code name, country of origin, warning marks, weight and dimensionsGood packaging can aid market, because it has: creative design; beautiful colorContract concerning packing should include details such as: manner of packing; packing cost; packing materialsTask 3 Read the passage again and tick off the facts that you have to take into consideration in outer packing.Task 4 Besides concerns for the functions, companies must also pay attention the socialrelated issues when making decisions on packing. Discuss with your classmates and name some.3. Listening Task 1Miss Brown is talking with Mr. Grey about the packing. Listen to the conversation and fill in the blanks with what you hear.Miss Brown: Good morning, Mr. Grey. Welcome to our company.Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is to talk about the 1 with you.Miss Brown: OK. So, whats your idea about it?Mr. Grey: The products we ordered from you are very 2 , so weve got to be very careful. I suggest we use 3 4 .Miss Brown: Well, I think cartons are better for goods like this.Mr. Grey: Cartons? Im afraid cartons are not strong enough for 5 6 .Miss Brown: Surely we can use wooden cases if you want us to, but the charge would be much higher.Mr. Grey: It doesnt matter how much the 7 will be. I just want to have my goods safely packed.ScriptMiss Brown: Good morning, Mr. Grey. Welcome to our company.Mr. Grey: Good morning, Miss Brown. My purpose of coming here today is to talk about the packing with you.Miss Brown: OK. So, whats your idea about it?Mr. Grey: The products we ordered from you are very fragile, so weve got to be very careful. I suggest we use wooden cases.Miss Brown: Well, I think cartons are better for goods like this.Mr. Grey: Cartons? Im afraid cartons are not strong enough for heavy loads.Miss Brown: Surely we can use wooden cases if you want us to, but the charge would be much higher.Mr. Grey: It doesnt matter how much the freight will be. I just want to have my goods safely packed.Miss Brown: Good, then well use wooden cases.Task 2Mr. Grey is talking to Miss Brown about changing packing materials. Listen to the conversation and match the people with the correct information.ScriptMiss Brown: Good morning, Mr. Grey. Nice to meet you again.Mr. Grey: Nice to meet you, too. The main purpose of my visit today is to discuss the outer packing of our goods again.Miss Brown: Whats wrong?Mr. Grey: We agreed to pack the goods in wooden cases last time, but recently our government has prohibited wooden packing materials. Could you pack in corrugated cardboard boxes?Miss Brown: Sure. In fact our standard carton has been approved by many foreign clients.Mr. Grey: But will it be strong enough for long distance transportation?Miss Brown: Of course. We use iron straps for reinforcement. And each carton is lined with waterproof paper.Mr. Grey: That sounds good. Thanks for your detailed explanation.Miss Brown: My pleasure.Task 3Mr. Grey is talking to Miss Brown about a problem occurred in packing. Listen to the conversation and decide whether the following statements are true (T) or false (F).ScriptMr. Grey: Hello, Miss Brown. I made this special trip here to have a look at the packing of our products because in the last shipment we received, there were a few items damaged by dampness.Miss Brown: Im sorry for that, but its something unusual. We have taken care of them and improved the packing.Mr. Grey: Could you be more specific?Miss Brown: Although we used cartons, we had taken measures to prevent them from dampness. We had lined them with plastic sheets on the inside.Mr. Grey: Oh, maybe it was caused by other factors. Ill try to find the reason. One more thing, how about putting a “Keep Dry” mark on the outside?Miss Brown: Sure, no problem.Mr. Grey: Thanks for your time and efforts.Task 4Listen to the conversation and fill in the blanks with what you hear.ScriptMr. Grey: My visit today is to discuss the marks on the outer packing.Miss Brown: Well, the dimension of our carton is 50 cm high, 60 cm wide and 70 cm long. The gross weight is 15 kg, while the net weight is 13 kg. Do you have other requirements?Mr. Grey: Id like you to stencil “Handle with Care”, “Fragile” and any other relative marks on the cartons.Miss Brown: Sure. No need to worry about that.Mr. Grey: Also, will you stencil “Made in China” on the packing?Miss Brown: OK. Well do as instructed.Mr. Grey: Thank you.Task 5Listen to the conversation and answer the following questions.1. What is the main idea of this conversation?To discuss about inner packing of the goods.2. What suggestion does Mr. Grey give?Since packing plays an important part in promotion, it should be able to catch the consumers eye.3. What does Miss Brown think of Mr. Greys suggestion?He is right, and it happens to coincide with the design of her company.4. What does Mr. Grey think of the sample?Its very attractive.ScriptMr. Grey: Since we have settled the outer packing, now shall we discuss the inner packing of the goods?Miss Brown: OK! We use boxes with beautiful design on them for window display.Mr. Grey: Thats good! Do you mind if I give you a little suggestion about the inner packing of the products?Miss Brown: Not at all. Go ahead.Mr. Grey: Well, you know, since packing plays an important part in promotion, it should be able to catch the consumers eye.Miss Brown: Yes, you are right. It happens to coincide with our design.Mr. Grey: Good. Have you got any samples here?Miss Brown: Sure. Here it is.Mr. Grey: Its very attractive. You are really an expert in this line.Miss Brown: Thank you.4. Speaking Task 1Work in pairs. Practice making conversations with the words provided according to the example below.Task 2Work in pairs. Suppose the manager of a packing company is receiving a client. Practice making a conversation. Some useful expressions are provided for your reference.Task 3Work in pairs. An American businessman is visiting a sales manager in a packing company, enquiring about packing. Role play it according to the instructions below.Task 4Work in pairs. Mr. Smith of J.R. Longfellow has ordered some lotus nuts from China National Cereal. He is not sure what kind of packing would be suitable for the lotus nuts. Practice making a conversation with the help of the instructions below.5. Reading B TaskLabelLabels are often attached to the package. They may range from simple tags attached to products to complex graphics that are part of the package. They perform several functions, and the seller has to decide which ones to use. At the very least, label identifies the product or brand, such as the name “Sunkist” stamped on oranges. Label might also grade the product and describe several things about the productwho made it, where it was made, when it was made, what it contains, how it is to be used, and how it can be used safely. Finally, label might promote the product through attractive graphics. Label of well-known brands may seem old fashioned after a while and may need freshening up. For example, the label on Ivory Soap has been redone 18 times since the 1890s, but simply with gradual changes in the lettering. In contrast, the label on Orange Crush soft drink was changed substantially when its competitors labels began to picture fresh fruits and pull in more sales. Orange Crush developed a label with new symbols and much stronger, deeper colors to suggest freshness and more orange flavor. Culture difference is another significant element in designing label. For example, sales of a highly successful brand of canned beer suddenly dropped in a certain part of Central Africa, coinciding with a change in the size and shape of the can containing the beer. It turned out that the old cans were widely used as oil lamps and for a variety of other strange purpose. The new cans could not be adapted in these ways. Labeling has been affected in recent times by unit pricing, open dating and nutritional labeling. The Nutritional Labeling and Educational Act of 1990 required sellers to provide detailed nutritional information on food products, and it regulated the use of health-related terms such as low fat, light, and high fiber. Sellers must ensure that their labels contain all the required information.Task 1Read the passage and decide whether the following statements are true (T) or false (F).Task 2Match the following terms with their Chinese meanings.Task 3Translate the following passage into Chinese.货物价格通常包括包装费用。“包括出口包装”这一用语，意即价包括适合出口的包装费用。如所报价格不包括包装费用，那么“出口包装费用由买方负担”一语应列入合同中。6. Writing Task 1Suppose you are a staff in Hangzhou Silk Knit Export Corp. Write an email to T.G. Cooper advising the new mode of packing for its order of shirts.Your company has made a comparative study between carton and wooden case andfound that packing in