新职业英语 视听说1 Unit 4.ppt

Product,Unit 4,Teaching Plan,In Class Period 1: Listening 1 Watching 1 Period 2: Listening 2 (Task 2) Speaking 1 Period 3: Listening 2 (Task 1) Watching 2 Period 4: Speaking 2 Project After Class Unit File + Supplementary Listening,Learning Focus,Knowledge: To build up the vocabulary about products To get a general idea about how to attend a fair . Skills： To learn about the typical stages involved in promoting a product: Register and prepare for a trade fair Introduce a product Demonstrate a product Compare products Present products and market analysis findings,OUTLINE,1,2,1,2,1,2, Warming-up Look at a poster of Guangzhou International Beauty Expo 2011 and fill in the blanks with relevant information.,Listening 1-Task 1,1,9-11 March, 2011 (Spring 2011) 19-21 September, 2011 (Autumn 2011),Pazhou Complex Area B, Guangzhou,COSMOPROF Asia,Listening 1-Task 1,1,New Words 90% showed more even skin tone after four weeks use; and 93% showed a reduction in pore size after eight weeks use,Listening 2-Task 2,Back,(Alice is presenting their market analysis on the male cosmetics market for potential clients, who have doubts about its future.) Ladies and gentlemen, I feel some of you are not confident about the future of mens cosmetics. But according to a survey conducted by our company, about two thirds of the respondents use facial cleansers every day, and one quarter regularly use moisturizers. Only eight of 100 respondents said they had never tried any cosmetics. A growing number of men are using cosmetics to help present a better image and sales of male cosmetics in China are growing at twice the rate of the female market. According to statistics, the male cosmetics market in China reached four billion yuan in 2010 and will increase over 10 percent each year. Ladies and gentlemen, if you choose to sell mens cosmetics, I can assure you there is a huge goldmine in front of you!,Watching 2-Task 1,Back,(Bill Smith highlights to Tony Jefferson the advantages of his products over the competition.) Tony: Mr. Smith, Im here today to know more about your products and see the possibility of importing them to our country. Bill: Im sure you will be more confident about our products after you know more about them. Tony: I hope so. What are the advantages of your products compared with your competitors? Bill: One of the chief features of our products is their innovative quality. Tony: What do you mean by “innovative”? Bill: We have a world-class research center with excellent experts from around the world. This guarantees our products are always innovative.,Watching 2-Task 1,Tony: Your prices must be much higher than your competitors, then? Bill: No. Although we spend a lot on research and development, our products are not very expensive. Tony: How can you do that? You need to spend heavily on advertising, dont you? Bill: We do buy space on TV, newspapers, and magazines, but we have a very strict system to control costs. Tony: Do you use fancy bottles and packaging for your products? Bill: No. We use simple yet classic bottles and packaging. Customers dont have to pay for the extra cost.,Back,Watching 2-Task 2,Back,(Bill Smith introduces his companys quality control system to Tony Jefferson.) Tony: Mr. Smith, what measures have you taken to control the quality of your products? Bill: Actually, we have a quality control system, not just single measures. First, we have IQC. Tony: What does IQC stand for? Bill: It stands for Incoming Quality Control. All incoming materials have to pass our IQC before entering our production line. Tony: Then? Bill: Then, we have IPQC, which stands for In-Process Quality Control. IPQC stages in our production line allow inspection of every finished product. Tony: What do you think of the safety of your products? Bill: As a chemical company, we think nothing is more important than safety. Tony: Do you test products on animals to ensure safety? Bill: No. we stopped testing products on animals in 1992. since then, we have developed a number of safety technologies to test our products. Tony: What if a customer has allergy after using your product? Bill: We will recall any product if new information indicates a possibility of hidden problems.,Further Listening,JOHN: SoitlookslikewestartsellingintheU.S.nextyear.CAROL: DidMr.Linputyouinchargeofmarketing?JOHN: Hesstillnotsurewhetherhewantstoputmeincharge,orwhetherhe wantstohirean American.ButevenifhehiresanAmerican, Ill probablybetransferred toourAmericanoffice.CAROL: Wherewillitbe?JOHN: Wearentsureyet.MaybeL.A.IthinkL.A.wouldbethebestidea.CAROL: IsitbecauseoftradenegotiationsthatwecanstartsellingintheU.S.?JOHN: Yes,therecentagreementsbetweenthetwogovernmentshavechanged everything. Now wehavetherighttosellinAmericaatamuchlowertariff. Itsgoingtobegood.Wecancompete moredirectlywiththem.CAROL: Great.JOHN: Ourcomputershaveahighlevelofqualitynow.Wecandemonstrateit. Andourpriceswill begood.SoIthinkitwillreallybeworthwhile.CAROL: Youseemexcitedaboutit.,Back,Further Listening,JOHN: Well,youknowIstudiedmarketinginAmerica.Somaybethethoughtof goingbacktheretopromoteourbrandiskindofexcitingtome.Idloveto bepart oftheteam.CAROL: Doyouhonestlythinkwecancompetethough?Allthecomputergiantsare there.JOHN: Yes,Ido.Ithinkwecancompete.Ithinkwecanmakeanameforourselves. Itwillbehard atfirst.Butifwedevelopagoodadvertisingcampaign, Ithinkwecanbreakintothemarket.CAROL: Thecompanywillhavetochooseagoodadvertisingfirm.Andthentheres theproblemof quality.HowdoweconvinceAmericanbuyersthatour qualityisgood?JOHN: Ittakessometime.Becauseevenifthequalityishigh,peoplewontaccepta hightech productunlesstheyrecognizethename.Namerecognition iscrucial.CAROL: Well,Ihopeitallworksout,John.Ithinkifyourepartoftheteam,thingswill gowell.But youknowwedallmissyouhere.SoIwontsayImhappy tothinkthat youreleaving.JOHN: Thatsveryniceofyoutosay.ButifwesetupanofficethereintheStates, maybeyou couldtrytobecomepartofit.CAROL: Me?Noway.Imdedicatedtothecompany,butImnotgoingtoleaveTaiwan. Imhappy here.,Back,Thank you!,