新产品研发管理与产品管理（New product R D management and product management）.doc

新产品研发管理与产品管理（New product R & D management and product management）Organization: Baidu training network Shanghai Zhi Jin Enterprise Management Consulting Co. Ltd.-20 June 19, 2009, Beijing-29 August 28, 2009, ShenzhenCurriculum backgroundThe first shot aimed at the extensive cultivation era has passed, the current market environment requires enterprises to hit a moving target. How can product development be market-oriented? How to solve the problem of disconnection between R & D and market? How to avoid the product development behind closed doors? How to speed up the rapid changes in market demand and rapid updating of technology, with fast, high quality, low local product launch capability, has become the key to determine whether the enterprise is successful or not.This course combines the existing enterprises in the product development of the source of problems in product planning and product development process problems are discussed, emphasizing not only to do things right, but also to do the right thing. In product planning, analysis of the company strategy to gradually decompose landing for the products of the company business plan through market analysis; in the product development process, emphatically analyzed how to ensure the efficiency and quality of product development through a structured process.Training income1. Understand the best practices in the industrys R & D management system;2 、 master product planning process, methods and tools;3. Learn the practice of advanced enterprises in marketing and product planning;4. Master the integration of marketing and product planning processes and requirements management processes;5, understand the product development process framework, grasp the content concept stage, and the market represents a role in product development responsibilities; share common in industry enterprise management optimization or business transformation in the problems and coping strategies.Note: the 14 PDU approved by the US project management society is available for this courseCourse objectCEO/, general manager of enterprise development, the company General Manager / Deputy General Engineer / technical director, Project Manager / product manager, test manager, quality manager, R & D PMO (Project Management Office) director, research backbone, QA or process optimization personnel and departments responsible person (market, purchasing, manufacturing) etc.Lecturer: Chen GangEngaged in development and management work for a long time. In the former national defense system in 6 years of research and development, in development, a number of projects to undertake a number of project management work, participate in the whole process of the development of C3I, one of the national key projects, product flow, project management experience to develop the rich; once as a power company vice the general manager of the company responsible for the development, management and market management system. After a professional engaged in R & D management consulting work, successively as core members of the project and the project manager has successfully completed the construction of more than 10 R & D project management consulting system (market demand and product planning, product development process system, project management system, development of human resources, the full implementation of the guidance system) in the company. Profound research and understanding of R & D management system of Chinese enterprises. Extensive consulting experience in product development, process design, R & D, project management and system implementation. Has long been invited to the joint association of enterprises in Guangdong Province, Shenzhen hi tech Industry Association and other trade associations, talk about R & D management courses.R & D management training customer:In China, TCL, CIMC, Aupu and Thailand, talent, Liugong machinery, Zoomlion, Beijing mobile, semiconductors, Gore technology, Ruijie, Xinwei Telecom, China Vanke, 52 China, TYDIC Electronic Research Institute, Shanghai Kang Chi, new science and technology, Meadville, coagulation jossinfo technology Meno, precision casting, the world science and technology, the new wave of biotechnology, Sany, Dehong automobile, Guobi technology, Ruihao industrial China Telecom, Tianjin, Yongan, Tianjin, Chi Precision Industry in general network, Huaqiang information, up hi tech, Sanjiang electronic system, BOCOM oceanwide, ankexun industrial, scientific technology, feature rich computer technology, ZTE mobile communications, hymake technology, Huntkey Chiyuan electric appliances such as Emerson, thousands of enterprises.Course contentFirst, the product development management of the 7 elements introducedProduct strategy processStructured product development processStage decisionProject team structureDevelopment tools and techniquesTechnical managementPipeline managementConsulting case sharing: the system architecture of R & D management system and the relationship between 24 modulesDrills, problems and discussionsTwo. Introduction of product planning processProduct planning processes, product development processes, and requirements management processesIntroduction to the framework of product planning processUnderstanding the market environment (purpose, main activity, output)Market definition (environment, competition, market analysis, customer $APPEALS analysis, company self analysis)Market evaluation output (SWOT analysis)Market segmentation - looking for market opportunitiesMarket segmentation overview (objectives, major activities, outputs)Market segmentation definitionsMarket segmentation in different waysHow to define the market?Market segmentation processes and examples4, combination analysisStrategic position analysis tool: SPANSPAN application examplesFinancial analysis tools: FANFAN application examples? examples of SPAN and FAN composite applications5 、 business plan and product roadmap planning? identify market segments, objectives and key actionsScan marketing target? develop a preliminary plan? identify alternativesChoosing goals? develop business strategies and plans for segments6, product roadmapWhat is the output of road map planning? (platform development plan, product development plan, technology research plan, resource gap plan)Product strategy and roadmap planning processProduct roadmap planning process analysisTechnology, platforms, product lines, products, solutionsProduct platform formation processProduct version management V/R/M (large version, small version, customer customization)Product roadmap planning (actual case synchronous drills)Product strategy and landmark planning, decision reviewDecision making mechanism (decision team, operation model, support mechanism)? decision criteria (review critical elements)Share: organization, operation and support system of product roadmap planning in industryMarketing planning department, product planning department, product development departmentDecision making organizations and their support institutions (staff and Secretariat)How to start product development and technical research according to product roadmap planning? drills: selects the customer companys product, the formulation development task book? drills, problems and discussionsThree. Introduce the product development process system1. What product development process is needed?2, the relationship between product development process and R & D management system (value orientation)3, excellent product development process has 6 characteristics4, consultation case sharing: how to build a good product development process system?Four 、 product development organization and team1, the typical problems of product development organization2, typical R & D organization model (function type, project type, matrix type)3, the three forms of matrix organization (weak matrix, balanced matrix, strong matrix)4. Typical characteristics of a successful product development team5, cross department product development, core team structure and role orientation6, case analysis: Foxconn and HUAWEIs organizational structure, advantages and disadvantages analysis7, exercises and discussionFive 、 product development process introduction1 、 milestone and monitoring points in the product development processBusiness decision reviewTechnical reviewKey stage activitiesProduct demand: external demand DFXProduct conceptProduct business planPlanning phase key activitiesHow do product requirements translate into design requirements?How are design requirements decomposed and assigned to specifications?Case demonstration: the operation of a companys needs decomposition and distributionOutline designPre purchasing of long period materialUpdating of product business planKey activities in development phaseDetailed design (hardware, software, structure, testing, process, industrial design, etc.)Unit test UTSystem test (function prototype, performance prototype), alpha testValidation phase critical activitiesPilotBeta testManufacturing system validationBusiness plan finalizedRelease phase critical activitiesProduct releaseSwitch to mass productionSmall batch manufacturingStart sellingLife cycle critical activitiesProduct maintenance and improvementCustomizationLife cycle phase three termination (termination of production, termination of sales, termination of service)Several timing of planning in product development processWhat are the plans for the concept phase?What are the plans for the planning phase?Panel discussion: what is the difference between the companys development process and the PACE based product development process?Six, research and development management system optimization or transformation practice analysis1, enterprises in different stages of implementation of R & D management optimization strategies and methods2, process and IT, which is right and which is wrong?3, consulting case sharing: why do many enterprises implement R & D management, optimization or change, did not achieve the desired results?(whether autonomous or advisory)Senior leadership issues?Executive level issues?Cultural issues?- consulting firm?4, research and development management optimization / change management methodology successful practice caseregistration consultingCourse price2680 yuan / person, includes the cost of materials, stationery, lunch, snacks; booking accommodation expenses can be.Conference Registration1. registration time: apply for registration immediately2. contact number: 021-54483382, 0755-61289005Company website: www.training100.netE - mail:baidutraining100.net hrm28126.comMSN registration: training100hotmail.comQ Q registration: 8964867303. registration: telephone request registration form (or online registration) return registration formApplication formApplication form for new product development management and product managementName of unit (class city:)Postal addressCompany telephone numberTraining leader faxParticipantName, Department, office telephone number (mobile phone), E-MAIL