新职业英语 视听说1 Unit 4.pdf

Product Unit 4 Teaching Plan In Class Period 1: Listening 1 Watching 1 Period 2: Listening 2 (Task 2) Speaking 1 Period 3: Listening 2 (Task 1) Watching 2 Period 4: Speaking 2 Project After Class Unit File + Supplementary Listening Learning Focus Knowledge: To build up the vocabulary about products To get a general idea about how to attend a fair . Skills： To learn about the typical stages involved in promoting a product: Register and prepare for a trade fair Introduce a product Demonstrate a product Compare products Present products and market analysis findings Listening Watching Speaking Fun Time OUTLINE Further Listening Warming-up Look at a poster of Guangzhou International Beauty Expo 2011 and fill in the blanks with relevant information. Listening 1-Task 1 1 Time: Place: Cooper -ator: 9-11 March, 2011 (Spring 2011) 19-21 September, 2011 (Autumn 2011) Pazhou Complex Area B, Guangzhou COSMOPROF Asia Listening 1-Task 1 1 New Words High in _; Clean the skin gently without _. Moisturizer Provide long-lasting moisture to make your skin _ . Shaving Cream Soften the beard for _ . sensitive Vitamin E making it dry smooth and healthy a closer shave Script Language Summary Read aloud the following sentences for describing cosmetics. 1. Its a face cleanser for men with sensitive skin. 2. Its high in Vitamin E. 3. It can clean the skin gently without making it dry. 4. It provides long-lasting moisture to make your skin smooth and healthy. 5. It is full of natural ingredients. 6. It can soften the beard for a closer shave. Watching 1-Task 1 1 Warming-up Work in groups. Think of any personal care product and demonstrate how to use it. Can your group members guess what product you are using? Watching 1-Task 2 2 New Words 90% showed more even skin tone after four weeks use; and 93% showed a reduction in pore size after eight weeks use Listening 2-Task 2 Back (Alice is presenting their market analysis on the male cosmetics market for potential clients, who have doubts about its future.) Ladies and gentlemen, I feel some of you are not confident about the future of mens cosmetics. But according to a survey conducted by our company, about two thirds of the respondents use facial cleansers every day, and one quarter regularly use moisturizers. Only eight of 100 respondents said they had never tried any cosmetics. A growing number of men are using cosmetics to help present a better image and sales of male cosmetics in China are growing at twice the rate of the female market. According to statistics, the male cosmetics market in China reached four billion yuan in 2010 and will increase over 10 percent each year. Ladies and gentlemen, if you choose to sell mens cosmetics, I can assure you there is a huge goldmine in front of you! Watching 2-Task 1 Back (Bill Smith highlights to Tony Jefferson the advantages of his products over the competition.) Tony: Mr. Smith, Im here today to know more about your products and see the possibility of importing them to our country. Bill:Im sure you will be more confident about our products after you know more about them. Tony: I hope so. What are the advantages of your products compared with your competitors? Bill:One of the chief features of our products is their innovative quality. Tony: What do you mean by “innovative”? Bill:We have a world-class research center with excellent experts from around the world. This guarantees our products are always innovative. Watching 2-Task 1 Tony: Your prices must be much higher than your competitors, then? Bill:No. Although we spend a lot on research and development, our products are not very expensive. Tony: How can you do that? You need to spend heavily on advertising, dont you? Bill:We do buy space on TV, newspapers, and magazines, but we have a very strict system to control costs. Tony: Do you use fancy bottles and packaging for your products? Bill:No. We use simple yet classic bottles and packaging. Customers dont have to pay for the extra cost. Back Watching 2-Task 2 Back (Bill Smith introduces his companys quality control system to Tony Jefferson.) Tony: Mr. Smith, what measures have you taken to control the quality of your products? Bill:Actually, we have a quality control system, not just single measures. First, we have IQC. Tony: What does IQC stand for? Bill:It stands for Incoming Quality Control. All incoming materials have to pass our IQC before entering our production line. Tony: Then? Bill:Then, we have IPQC, which stands for In-Process Quality Control. IPQC stages in our production line allow inspection of every finished product. Tony: What do you think of the safety of your products? Bill:As a chemical company, we think nothing is more important than safety. Tony: Do you test products on animals to ensure safety? Bill:No. we stopped testing products on animals in 1992. since then, we have developed a number of safety technologies to test our products. Tony:What if a customer has allergy after using your product? Bill:We will recall any product if new information indicates a possibility of hidden problems. Further Listening JOHN: So it looks like we start selling in the U.S. next year. CAROL: Did Mr. Lin put you in charge of marketing? JOHN:Hes still not sure whether he wants to put me in charge, or whether he wants to hire an American. But even if he hires an American, Ill probably be transferred to our American office. CAROL: Where will it be? JOHN:We arent sure yet. Maybe L.A. I think L.A. would be the best idea. CAROL: Is it because of trade negotiations that we can start selling in the U.S.? JOHN: Yes, the recent agreements between the two governments have changed everything. Now we have the right to sell in America at a much lower tariff. Its going to be good. We can compete more directly with them. CAROL: Great. JOHN:Our computers have a high level of quality now. We can demonstrate it. And our prices will be good. So I think it will really be worthwhile. CAROL: You seem excited about it. Back Further Listening JOHN:Well, you know I studied marketing in America. So maybe the thought of going back thereto promote our brand is kind of exciting to me. Id love to be part of the team. CAROL: Do you honestly think we can compete though? All the computer giants are there. JOHN:Yes, I do. I think we can compete. I think we can make a name for ourselves. It will be hard at first. But if we develop a good advertising campaign, I think we can break into the market. CAROL: The company will have to choose a good advertising firm. And then theres the problem of quality. How do we convince American buyers that our quality is good? JOHN:It takes some time. Because even if the quality is high, people wont accept a high tech product unless they recognize the name. Name recognition is crucial. CAROL: Well, I hope it all works out, John. I think if youre part of the team, things will go well. But you know wed all miss you here. So I wont say Im happy to think that youre leaving. JOHN:Thats very nice of you to say. But if we set up an office there in the States, maybe you could try to become part of it. CAROL: Me? No way. Im dedicated to the company, but Im not going to leave Taiwan. .Im happy here. Back Thank you!