ON THE SERIES PACKING VISUAL IMAGE DESIGN试论系列化包装的视觉形象设计.doc
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1、On the series packing visual image designAuthor: Huang WeibinAbstract: serialization packaging design has remained people of all ages and product packaging design strategies and methods, especially in contemporary society is inseparable from its features. Its performance characteristics are not simp
2、ly solve the needs of different the social consumer groups existing contradictions and effectively meet the needs of different consumers; more important with the development of the series the way in producers and consumers the gulf between the spirit of the differences between the same levels of con
3、sumer plays a positive role. Series packing is a differentiation strategy, a prominent corporate strategy and brand personality. Prominent corporate image and brand personality is serialized packaging design strategy must follow a principle, first powerful visual lineup establish a good brand image
4、in the consumer psychology, to enable enterprises to achieve a good market share in the competition to win the initiative . This article aims to series packing visual image of how to better design performance practices, a detailed classification analysis and exploration. Strive tends to be concise,
5、systematic, clear, and adapt to the times, to meet the requirements of peoples aesthetic choice.Paper Keywords: series packing; vision; Image DesignAt the moment, the packaging design has become an important strategy for the enterprise market share. Under this strategy, how to make the product packa
6、ging to win the competition in the market to meet the different needs of consumers, and promote the corporate image, has become the core issues businesses and designers to think. In the study of the central issues more and more companies and designers to target in the form of product serialization p
7、ackaging design, the design of the visual image of the packaging for this series will be the core issue in the core of the primary solution . Based on this specific design and use of the visual image of the design elements of the series packaging design should be more detailed and systematic underst
8、anding and grasp.A series packing design conceptThe term series packing out by Teo American countries in the 1970s, it is now generally agreed that the first to propose the series packing design concept is the United States and Europe. In fact, in the form of a series packaging design the early pack
9、aging design of the human already exists.Chinas Design Dictionary series packing definition: the the packaging series design is a form of packaging, also known as the family package, the manufacturer of the enterprise all product packaging uniform shape, color, decorative patterns, and text, so that
10、 they have a unified phenomenon. Business competition series packing allows consumers to easily and clearly identify the goods produced by the same manufacturer, so as to enhance its visibility. The Japan Packaging Dictionary of: Packaging series trademark for all products, as the center, take the c
11、ommonality of design in terms of image, color, pattern and text to make it easy to identify with the competitive enterprises goods 2. While both to explain the order of hierarchy and semantic differences, but for the understanding of the nature of the series packing design and elaboration are the sa
12、me brand as the core, the use of container shape, structure, graphics, colors and text symbols given unified visual image, the formation of the family of packaging each other with common features, to obtain the overall unified visual communication effect, enhance promotional effectiveness, occupy th
13、e market, to achieve the best sales purposes. Today, the series packaging design concept in terms of teaching a extension, has new content and defined. In order to apply to changing circumstances and needs of the environment, we have a whole new way to update the packaging design concept of fulfillm
14、ent and extended series. The present series packing design concept is a dynamic concept. Therefore, we need it in a dynamic, continuous development of the updated market environment experience and understanding of its meaning. In modern social life, in the form of a business or a brand of the same s
15、pecies, different varieties of products are used in a unified and standardized packaging design changes, is serialized packaging design use.Second, the series packing design featuresFamily: the series packing in the market are play fighting as a team, advertising, marketing promotions are a team gro
16、ups in promoting products on the market is also often placed in the form of overall single product The final sales, the family of this great show.Brand: series packing a business or a trademark, brand name different types of products, the unified design a common feature; special packaging shape, col
17、or, pattern, logo, text, graphics design, and so unified design, the formation of a unified visual image. In this overall image tend to show a unified brand overall effect.Diversity: especially in the excellent series packing reflects the diverse and unified laws of form. Having a variety of changes
18、 in the United States, both unity of the whole United States, the display shelves in effect showed a strong impact.Series packaging technique of expressionThe image of the visual design of the series packing packaging form, color, name, grade, combinations, the choice of a common material material m
19、ade series, form a set of grand unified group packaging design follows the principle of Unity in Diversity , seeking unity, change and unified. The series package contains Name and trademarks, color, graphics, size and shape, composition, text, texture and other elements, usually trademarks, product
20、 name can not be changed, the remaining elements of at least one to be a reasonable design changes may produce a series of effects.(A) the design of the different colorsAs the saying goes: From a distance, the color nearly see the flowers. Cognitive object first response to color, and then the shape
21、 of the cognitive. Therefore, the color as the packaging visual communication elements compared to other elements more visual impact. Similar products is just the color to change design, shape, graphics, text and other elements are the same as this change strong visual effects, design technique is r
22、elatively simple, the application of the time series effect. For example, the design of the Master Kong brand of instant noodles series is a successful typical case. Series packing the use of color has a great impact on consumer psychology, on the use of color based on the characteristics of the mod
23、ern consumer society, the characteristics of the goods, consumer objects must be selected. Study and master the different consumers different color degree of psychological acceptance and effective use of color to increase the the series packing of its role. Achieve color is the possibility of packag
24、ing silent sales.(B) different size and shape of the designSimilar products in the graphics, color, text and other elements are the same, just the size, shape change. Such variations have been frequently used in cosmetics, food packaging. Different specifications and modeling the performance or refl
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