赢得推特营销的手段和策略[外文翻译].doc
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1、毕业论文(设计)外文翻译标题:Winning Twitter Marketing Tools & Tactics原文:Whats Twitter, and Why Use it? Twitter is a communications platform with millions of users, and growing at a phenomenal rate. It helps businesses stay connected to their customers. As a business, you can use it to quickly share information w
2、ith people interested in your company, gather real time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. Tech Crunch reports the Twitter user base is expected to be close to 25 million by the end of 2009. Mashable has ca
3、lculated the rate of Twitter growth in 08 was 752%. With Twitter you have both the advantage of a huge market base, and the momentum of rapid growth. In this short guide, well tell you exactly how to capitalize on this huge buzz and microblogging phenomenon with some suggestions for professional too
4、ls and techniques to save you time. When youre new to Twitter, you might be wondering - does anyone do anything besides talk about what they had for lunch? Short answer. yes. We thought the same until we got a large client totally on Twitter. If youre already aboard, you might like to learn some way
5、s to accelerate success, and be efficient about it. Well tell you in this Guide. These are proven strategies and tactics weve used to gain clients and grow our business in the last six months.Well cover: Time saving professional tools CRM Integration options Integration with your website and Busines
6、s Blog Getting more followers the smart way - targeted for your business Advertising Tools in the Twitter arena A winning formula of tools, tactics and strategyTime Saving Professional ToolsFor our clients, our professional Twitter tool is EasyTweets for three main reasons: Automated scheduling of t
7、weets, automatic search and find targeted followers, and the ability to manage several Twitter accounts. There is currently a special to try EasyTweets for $1.Above are four of 12 professional tools we use for automation, market research, and smart feedback built into Easy Tweets.Compare - Online Tw
8、itter Tool to Downloadable Tool: EasyTweets is an online service, so its available from any computer connected to the internet - upgrades are planned in Fall of 2009. If you prefer a downloadable program, we also like Hummingbird - there are a number of excellent features and its marketing reach ext
9、ends beyond just Twitter. Larger companies may like to assign a marketing coordinator oversite and writing duties using the EasyTweets multi-twitter account software online, while the CMO - Your Marketing Chief - takes charge with Hummingbird, which integrates with Facebook and PingFM (still another
10、 gateway to several Social Media Markets. you should be using it, and we can tell you how).CRM Integration Options - Its all about the RelationshipMost businesses, large and small, understand the need to manage their customer relationships.First we saw databases designed for the tasks. Then email. T
11、hen stand-alone CRM - Customer Relationship Management - software, with some great options now online - in cloud computing solutions. Here, well take a quick look at how three CRM providers are integrating Twitter and Social Media.SalesF versus SugarCRM These two contenders for a cloud solution to C
12、ustomer Relationship Management are often thought of as Proprietary (SalesF) versus Open Source (SugarCRM) - but Sugar CRM also offers some paid package options. Both are now integrating Twitter in interesting ways:Above, SalesForce does a good job of integration into their CRM solution, and note th
13、at Facebook is also available. SugarCRM is adding Twitter search integration via its open source community add-on modules.BatchBook - This lesser known contender to services provided by SalesF and SugarCRM is positioning itself as the CRM that knows the Business of Social. One example,you can view b
14、log posts, photos, tweets and more alongside contact history:Above, BatchBook screen shows how using their CRM solutions Social Media SuperTag, you can enter information such as Twitter usernames, blog feeds and LinkedIn profile URLs (plus many others!) on a contact record. Read more about BatchBook
15、s Social Media integration here.Integration with your Website and Business BlogAbove, we configure your website to connect with your twitter page and vice-versa for a powerful synergy. We develop Content Management Solutions and Business Blogs on the award-winning WordPress platform, and one great t
16、ime saver and powerful integration tactic is to use Twitter plugins on your sites to automatically tweet out your latest blog posts to your twitter page, and also show a running commentary of your Twitter feed on your site. This synergy will build you a powerful presence in the Social Media sphere,
17、keep your CMS updated and fresh, and do it mostly on auto-pilot. This is one of our core services and we will be pleased to provide an estimate to convert your old school site to an optimized, dynamic Content Management Solution, help you connect and build visibility with a Business Blog, and integr
18、ate them all with professional twitter tools.Whos Using Twitter for Business?Heard of Dell, JetBlue, and Pepsi? Those are some big name companies making it work for them.ComCast uses Twitter for customer support. Some smaller successful players in the new Social Media space include CoffeeGroundz, NA
19、KEDPizza, and Teusner Wines. (click to read a case study). You might also like to read, 40 of the Best Twitter Brands, and the People Behind Them.Getting more Followers the Smart Way - Targeted for yourBusinessYou may have seen some of the SPAM programs out there advertising Get 16k followers a day,
20、 etc. Volume is not the answer. Targeting is, and automation can help. You want to proceed in such a way that you gather followers who are interested in your industry and business. And you want to engage them by providing valuable information so they recommend you to more followers with similar inte
21、rests. Heres our two-step, proven formula:1. Set your automatic search and follow controls for people using key phrases specific to your industry. Below is screenshot showing this tactic in Operation using EasyTweets - you can do that yourself, or contact us and well provide you this service:2. Writ
22、e short, compelling, and interesting tweets about your business, services, and industry - and provide links, not only to your site but to other helpful reference material. If you dont have time - well quote you on this. For larger companies, we recommend you use 4-20 of your Twitter accounts (an Eas
23、yTweets Plus account manages up to 5 twitter accounts & a Pro Account up to 40 from the same dashboard) for your sales staff, marketing managers, and at least one C-Level executive.Important Twitter Search Tools: Local Search - Nearby Tweets finds Tweeters in your neighborhood. Big Tip for sales peo
24、ple . find and engage people talking about your services, and industry. Scoopler - Designed to search for hot topics, Scoopler returns the latest conversation in one column with a global search of videos, links and images in another. Twiogle - Twiogle combines the power of Google with the immediacy
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