如何建立创造力自信心.doc
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1、I wanted to talk to you today about creative confidence. Im going to start way back in the third grade at Oakdale School in Barberton, Ohio.I remember one day my best friend Brian was working on a project. He was making a horse out of the clay that our teacher kept under the sink. And at one point,
2、one of the girls who was sitting at his table, seeing what he was doing, leaned over and said to him, Thats terrible. That doesnt look anything like a horse. And Brians shoulders sank. And he wadded up the clay horse and he threw it back in the bin. I never saw Brian do a project like that ever agai
3、n.And I wonder how often that happens. It seems like when I tell that story of Brian to my class, a lot of them want to come up after class and tell me about their similar experience, how a teacher shut them down or how a student was particularly cruel to them. And some opt out thinking of themselve
4、s as creative at that point. And I see that opting out that happens in childhood, and it moves in and becomes more ingrained, even by the time you get to adult life.So we see a lot of this. When we have a workshop or when we have clients in to work with us side-by-side, eventually we get to the poin
5、t in the process thats fuzzy or unconventional. And eventually these bigshot executives whip out their Blackberries and they say they have to make really important phone calls, and they head for the exits. And theyre just so uncomfortable. When we track them down and ask them whats going on, they sa
6、y something like, Im just not the creative type. But we know thats not true. If they stick with the process, if they stick with it, they end up doing amazing things and they surprise themselves just how innovative they and their teams really are.So Ive been looking at this fear of judgment that we h
7、ave. That you dont do things, youre afraid youre going to be judged. If you dont say the right creative thing, youre going to be judged. And I had a major breakthrough when I met the psychologist Albert Bandura.I dont know if you know Albert Bandura. But if you go to Wikipedia, it says that hes the
8、fourth most important psychologist in history - like Freud, Skinner, somebody and Bandura. Banduras 86 and he still works at Stanford. And hes just a lovely guy.And so I went to see him because he has just worked on phobias for a long time, which Im very interested in. He had developed this way, thi
9、s kind of methodology, that ended up curing people in a very short amount of time. In four hours he had a huge cure rate of people who had phobias. And we talked about snakes. I dont know why we talked about snakes. We talked about snakes and fear of snakes as a phobia.And it was really enjoyable, r
10、eally interesting. He told me that hed invite the test subject in, and hed say, You know, theres a snake in the next room and were going to go in there. To which, he reported, most of them replied, Hell no, Im not going in there, certainly if theres a snake in there.But Bandura has a step-by-step pr
11、ocess that was super successful. So hed take people to this two-way mirror looking into the room where the snake was, and hed get them comfortable with that. And then through a series of steps, hed move them and theyd be standing in the doorway with the door open and theyd be looking in there. And h
12、ed get them comfortable with that. And then many more steps later, baby steps, theyd be in the room, theyd have a leather glove like a welders glove on, and theyd eventually touch the snake. And when they touched the snake everything was fine. They were cured. In fact, everything was better than fin
13、e. These people who had life-long fears of snakes were saying things like, Look how beautiful that snake is. And they were holding it in their laps.Bandura calls this process guided mastery. I love that term: guided mastery. And something else happened, these people who went through the process and
14、touched the snake ended up having less anxiety about other things in their lives. They tried harder, they persevered longer, and they were more resilient in the face of failure. They just gained a new confidence. And Bandura calls that confidence self-efficacy - the sense that you can change the wor
15、ld and that you can attain what you set out to do.Well meeting Bandura was really cathartic for me because I realized that this famous scientist had documented and scientifically validated something that weve seen happen for the last 30 years. That we could take people who had the fear that they wer
16、ent creative, and we could take them through a series of steps, kind of like a series of small successes, and they turn fear into familiarity, and they surprise themselves. That transformation is amazing.We see it at the d.school all the time. People from all different kinds of disciplines, they thi
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