[语言类考试复习资料大全]剑桥商务英语中级模拟115.docx
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1、书山有路勤为径,学海无涯苦作舟。祝愿天下莘莘学子:学业有成,金榜题名!语言类考试复习资料大全剑桥商务英语中级模拟115剑桥商务英语中级模拟115READINGPART ONE Look at the statements below and the text about the marketing principle. Which section (A, B, C or D) does each statement (1-7) refer to? For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sh
2、eet. You will need to use some of these letters more than once. Marketing Principle A Brilliant marketers try to keep open and flexible, yet there is one unchanging maxim which they share: customers buy products to acquire benefits. Those few words hold the secret of many an innovative organisations
3、 success. It is a principle which can be applied to almost any product/market decision. The principle itself is almost deceptively simple, which is why some marketers pass it by. The successful marketing organisation will pay more than lip service to its meaning, because it represents the most basic
4、 yet most important principle of marketing. B Customers do not buy a product for the product itself. Customers buy clean floors, not floor polish. They buy security, not insurance policies, high performance engines (or status), not Ferraris; better lubrication, not industrial cutting oil. An innovat
5、ive tool manufacturer realised, through the course of its relationship with its customers, that a major problem on the production floor was the time lost in changing abrasive discs. With this in mind, the manufacturer has in the past few months been exerting himself to get the problem solved with th
6、e help of a group of technicians. C The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc. The result was a new disc which had a longer life and could be removed and replaced faster than the old type. This gave the organi
7、sations customers the benefit of more efficient production time and better value for money. The benefit in the example served a dual purpose: it gave the customer the advantage of time-saving and cost-effectiveness, and at the same time solved a traditional problem of changing discs. The problem in
8、this case was a customer need which had to be satisfied. D The concept of customer benefits shows the importance of an organisation being orientated towards the customer, or market, rather than the product, An organisation, for example, manufacturing adding machines in a marketing environment which
9、is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product arein this case computing sums accurately and quicklyand make sure that it is providing that benefit better than any other organisation. If a more cost-effective method of
10、computing comes along, the customer will naturally be attracted to that product which incorporates those developments and can therefore provide increased benefits. 1. The principle benefits not only customers but also manufacturers.答案:D解析 not only customers but also manufacturers. 对应线索 the customer
11、will naturally be attracted to that productprovide increased benefits. 答案精解 题目意为:这一原则使顾客与生产商都获益。D段指出“the customer will naturally be attracted to that productcan therefore provide increased benefits.”即:满足顾客需求的产品不仅能吸引顾客,使他们获益,也能使生产商获得更多利润。这与题干中的benefits not only customers but also manufacturers表意相吻合。
12、2. The customers of the tool manufacturer were found working with discs in low efficiency.答案:B解析 in low efficiency 对应线索 time lost 答案精解 题目意为:人们发现,使用这个工具制造商所制造产品的顾客工作效率低下。B段指出“that a major problem on the production floor was the time lost in changing abrasive discs.”即:顾客在使用这种工具进行生产时由于不停更换磨盘而浪费了很多时间。其中
13、,文中的time lost与题干中的in low efficiency相对应。 3. If the principle is established in practice, it will enhance the performance of the marketing organisation.答案:A解析 established in practiceenhance the performance 对应线索 Those few wordshold the secret of many an innovative organisations success 答案精解 题目意为:如果这一理念
14、得以付诸实践,营销部门的业绩将会提高。A段指出“Those few words hold the secret of many an innovative organisations success.”即:这几个字反映出不少具有创新意识的部门的成功秘诀。其中,文中的secret of many an innovative organisations success与题干中的“If the principle is established in practice, it will enhance the performance of the marketing organisation.”相对应
15、。 4. The marketing principle indicates that manufacturers should treat their customers as their first concern.答案:D解析 treat their customers as their first concern. 对应线索 the importance of an organisation being orientated towards the customer 答案精解 题目意为:生产商应该把顾客作为他们的首要关注对象。D段指出“The concept of customer b
16、enefits shows the importance of an organisation being orientated towards the customer”即:使顾客获益的理念表明了以顾客为中心的重要性。其中,文中的being orientated towards the customer与题干中的first concern相对应。 5. The tool manufacturer was innovative in the production of discs.答案:C解析 was innovative 对应线索 invested a lot of time and mon
17、ey in seeking a solutioninvented a highly specialised system of binding grit to disc 答案精解 题目意为:这家磨盘制造商具有创新精神。C段指出“The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc.”即:该企业投入大量时间和金钱寻求解决问题的方法,发明了一种特别专门的生产工具。其中,文中的investe
18、d和invented与题干中的was innovative对应。 6. Changing discs was no longer time-consuming work which caused a big problem in customers work.答案:C解析 no longer time-consuming work 对应线索 a new disc which had a longer life and could be removed and replaced faster 答案精解 题目意为:替换磨盘再也不是一种很费时间的事情,不会给顾客带来工作上的麻烦。C段指出“The r
19、esult was a new disc which had a longer life and could be removed and replaced faster than the old type.”即:新的磨盘使用寿命较长,而且替换起来也比原来的那种节省时间。其中,文中的faster than the old type与题干中no longer time-consuming work相对应。 7. Not all marketers pay attention to the marketing principle.答案:A解析 Not all marketers 对应线索 some
20、 marketers 答案精解 题目意为:并非所有的营销者都重视这一营销理念。A段指出“The principle itself is almost deceptively simple, which is why some marketers pass it by.”即:这一理念似乎很简单,这也是为什么一些营销者会忽略它的原因。其中,文中的some marketers与题干中not all marketers相对应。 PART TWO Read the article below giving advice to managers about performance reviews. Cho
21、ose the best sentence from the opposite page to fill each of the gaps. For each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. Performance Evaluation When we are introduced to someone for the first time, we automatically form an impression based on his
22、or her appearance, voice, and personality traits. Right or wrong, these first impressions can be lasting ones. Sometimes we base our evaluations of other people on more substantial evidencethe way they perform their jobs or interact with their co-workers and superiors, for example. Although many of
23、the evaluations we make on a daily basis are not conscious, they still have a significant impact on the way we view the people around us. If youre a manager, your working day involves a series of appraisals. Perhaps you begin by making the rounds of various activities for which you are responsible,
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