毕业论文外文文献翻译-网络营销论文文献翻译-中英文论文对照翻译.pdf
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1、中文中文 33163316 字字 题目:网络营销题目:网络营销 第一部分外文原文第一部分外文原文 Internet marketingInternet marketing Its always great to hear that remodelers are having a stellar year - referrals are coming in, solid leads are turning into clients, and business is booming. However, one part of the total business pie that can easi
2、ly be forgotten; amidst all of this success is marketing. Its amazing how often you hear that the first thing to go is ones marketing plan for the year - marketing is too expensive or my budget just doesnt call for marketing this year. Au contraire, marketing doesnt have to break the bank; the new a
3、ge of marketing is all about the Internet. Internet marketing involves many segments and some that this article will touch upon include the basics: Web site development, search engine optimization and marketing via e-mail. The Internet has been called the Information Superhighway - for many reasons,
4、 might I add. Millions of people surf the Internet for information every day, but are they getting what they are looking for? Studies have shown that people give up on looking for what they want if they cant find it in eight clicks. It is your job, as the Web site provider, to offer this sought-afte
5、r information in a clear and easy-to-find manner. Your Web site is an asset The Web siteis the key player in your marketing and sales endeavors - no matter how big or small your company may be. Your site should serve as a portal for potential customers and as a marketing tool for your remodeling com
6、pany. Potential customers, in their own leisure time, can learn about your company, see your work, meet your employees, etc. For many, this is the first impression they have of you andyour company, so design your site to appropriately reflect what your company represents. Internet marketing is incre
7、dibly cost-effective. Your Web site can help promote the information you are trying to convey without printing costs for hard copies and postage. Content is King Pictures may say a thousand words, but content is king on the Internet. Define the content to satisfy your target market. Every remodeler
8、has amazing photos of their work - dont forget to include these on your site. However, remember to include copy that goes along with it. This will help with your SEO (see the next subhead on SEO) and gain you more traffic than if you wouldnthaveincludedcopy.AccordingtotheAmerican Marketing Associati
9、on, quick load times are important for a successful Web site. Dont let large images bog down the site, therefore losing that particular visitor. As you do in your own business, building your framework - on your site - is very important. Create a flowchart and get your visitors from Point A to Point
10、B as fast and easily as possible. Dont overwhelm people by putting links to your entire site on the home-page. Instead, create a model to prioritizeandcategorizeinformation.Definelogical relationshipsbetweensubjectsanddefinelinksbetween information types. It used to be that getting traffic on your W
11、eb site was a great success. Today, not only is traffic important, but we now have to analyze this traffic to make sure the right people are visiting and that the marketing plan you implemented is working.TrackingservicessuchasSor extreme- are great tools to help analyze that traffic the site is rec
12、eiving. The new buzzword Not by any sense of the word is search engine marketing a secret. However, there are many dos and donts that could help provide the best results for this quest in Internet marketing. Search engine optimization is the new buzzword in marketing via the Internet. It means inclu
13、ding the right ingredients on your site for these search engines to like it - which could ultimately send thousands of visitors your way, increasing yourchance for some solid leads. Studies have found that 65 percent of visitors to sites come from search engines. The way search engines work is quite
14、 simple. A search engine has a database, which lists every Web site that the search engine knows about. When a search is performed, it tries to find matches in the database for the key words entered. As a Web site owner, you want search engines to send you as many visitors as possible. Therefore, yo
15、u want to make sure that you are in the databases of as many search engines as possible. This is pretty simple. All the major search engines allow you to register your site free. You can simply go to each major search site, click on Add Your Site, Submit URL, or something similarly worded, and fill
16、in your site information. The main ingredient for a successful SEO is not the right key word, but the right key phrase. Try searching G for remodeling. I came up with 8,900,000 sites. Now, try searching the same engine for remodeling in Detroit. I came up with 36 sites. See the difference? Creating
17、the right key phrase will help eliminate unqualified leads and will also help potentialcustomersfindyourcompanywithalotfewer complications. Ifyouarehavingtroublewithcreatingthemost appropriate key phrase to help your SEO, there are Web sites that can help - W compiles a database of terms that people
18、 search for. The user will enter some key words, and W will tell you how often people search for them and will also tell you how many competing sites use those key words. The site will also provide a listing of all the key word combinations that bear any relation to your business or service. Just re
19、member, the more instances a key phrase is on your site, the higher up on the ranking totem pole your site will be. Next, youll want to think of a description of your site. Most search engines will ask for a 25 word description. Marketing by e-mail Many companies have attempted to use electronic mai
20、l (e-mail) for advertising - only to receive a deluge of abuse from infuriated Internet users. A Harris poll of computer users reveals that, out of those who are receiving unsolicited bulk e-mail, 42percent want to stop receiving it. According to Time magazine, unsolicited junk e-mail now accounts f
21、or 10 percent of all Internet traffic and up to 30 percent of the 26 million daily messages on America Online. E-mailmarketingcanbehighlyeffectiveand extremely-cost effective if you choose to follow some simple best practices. According to Al Bredenberg, publisher of , here are few ethical ways to h
22、aving a successful e-mail marketing plan. Build your own house e-mail lists. Collect e-mail addresses at your Web site, at trade shows, on product registration cards, during sales and telemarketing calls, or at other points of contact with customers and prospects. Make sure that everyone on your lis
23、t knows exactly how you will use his or her e-mail address. Your own in-house e-mail lists are a valuable asset. Start an announcement list. This is a simple in-house e-mail list designed to keep you in touch with your Internet audience. Use it for distributing company news, new product releases,spe
24、cialpromotions,announcementsofpersonnel changes or other items of interest to your companys contacts. Publish a free e-mail newsletter. An e-mail newsletter, or e-zine, is a way to keep your companys name in front of your target market. Be sure to offer value - industry news items, how-to articles,
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