unit 3 Section B[向阳教学].pptx
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1、,Section B,4,Building the dream of Starbucks,Objectives,1,基础教学,2,基础教学,Warming-up,Lead-in,Background Information,3,基础教学,Video Watching,4,基础教学,Back,5,基础教学,Caff Mocha Caramel Macchiato Caff Americano Caff Latte Cappuccino Espresso,6,基础教学,Tasty and smooth coffee flavor Professional coffee making process
2、 Meticulous service Comfortable drinking environment Convenient online service,7,基础教学,8,基础教学,PepsiCo PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake (同名物) product Pepsi to a broader range of food and beverage brand
3、s. It mainly concentrates on the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products.,9,基础教学,Kraft Foods Kraft Foods adopted the name Mondelz International, Inc. after spinning off its North American grocery business into a separate company called Kraf
4、t Foods Group Inc. in October, 2012. It comprises the global snack and food brands of the formerKraft Foods Inc., manufacturing and marketing chocolate, biscuits, gum, confectionery, coffee, and powdered beverages.,1. How many American multinational corporations do you know? Can you introduce some b
5、riefly in class?,10,基础教学,It is an American daily newspaper founded and continuously published in New York City since 1851. As of 2014, The New York Times has won 114 Pulitzer Prizes. The papers website is one of Americas most popular news sites. Its print version remains one of the largest newspaper
6、s in the United States. The motto of the paper is “All the News Thats Fit to Print” and its website has adapted the motto to “All the News Thats Fit to Click”.,11,基础教学,Reading Skills,Presentation of the Skill,Reading Skill Practice,12,基础教学,Signal words of time help the reader keep track of important
7、 details or stages of an event. They are especially important for narrative or biographical writings.,Recognizing signal words of time,13,基础教学,The following are some types of such signal words and their examples.,Recognizing signal words of time,14,基础教学,Apart from using numerical words, adverbs and
8、various function words as signals of time, some other types of signals, such as verbs, infinitives (动词不定式), numbers that indicate dates or years, prepositional phrases, adverbial clauses, noun phrases, etc., can also be used to show time order or steps in a process.,Recognizing signal words of time,
9、15,基础教学,Example and Explanation,Every night several hundred planes bearing a purple, white, and orange design touch down at Memphis Airport, in Tennessee. What precedes this landing are package pick-ups from locations all over the United States earlier in the day. The rectangular packages and envelo
10、pes are rapidly reshuffled and sorted according to address, then loaded onto other aircraft, and flown to their destinations to be dispersed by hand many within 24 hours of leaving their senders. (Para. 1, Text A),16,基础教学,This part of the paragraph uses a verb “precede”, a phrase “earlier in the day
11、”, an adverb “then” and an infinitive “to be dispersed” to display a clear sequential pattern of the package delivery system to the reader.,Example and Explanation,17,基础教学,Read the following paragraphs from Text B, underline the signal words of time used in the paragraphs. The types of signal words
12、you will look for are given before each selected paragraph.,Recognizing signal words of time,Practice,18,基础教学,Para. 5: prepositional phrase, year, adverb The bud of inspiration for his phenomenal coffee business began growing in a 1983 visit to Milan, Italy. Schultz conceived of a new American way o
13、f life in the coffee bars of Milan. He sought to recreate such forums for people in the US to start their days or visit with friends. In 1987, at the age of 34, Schultz organized a group of investors and purchased the company that had formerly employed him, the Starbucks Coffee Company in Seattle, w
14、hich he restructured as the Starbucks Corporation.,Recognizing signal words of time,19,基础教学,Text Study,Text Comprehension,Language Focus,Critical Thinking,20,基础教学,What do you know about Howard Schultz and his coffee company Starbucks according to paragraph 1? (Para. 1) What was Schultzs early life l
15、ike? (Para. 2-3) What is the positive influence of Schultzs poor status? (Para. 4) How did Schultz build his dream of Starbucks? (Para. 5-6) How did Starbucks expand its business scale outside the northwestern part of American? (Para. 7) What can we imply from the comment, “The soft-spoken Mr. Schul
16、tz has barely a trace of a New York accent and a timid, almost apologetic manner.” ? (Para. 8) Why did Schultzs employment policies attract considerable attention ? (Para. 9) What did Schultz mean by saying “I got to build the kind of company that my father never got to work for.”? (Para. 10),21,基础教
17、学,Starbucks was one of the largest coffee roaster and retailer of specialty coffee in North America. By 2000, its coffee houses could be found in more than 3,000 locations worldwide. As the founder of Starbucks, Schultzs merging of the three Cs coffee, commerce and community surely ranks as one of t
18、he 90s greatest retail successes.,22,基础教学,原句: By 2000, its coffee houses could be found in more than 3,000 locations worldwide; even President Bill Clinton was seen in a snapshot with a Starbucks brew in his hand. (Para. 1, L4),解释: By the year 2000, Starbucks had opened coffee houses in more than 3,
19、000 places all over the world. It became so famous that there was even a picture of the then American President Bill Clinton holding a cup of Starbucks coffee in his hand.,译文: 截至2000年,它旗下的咖啡店已经遍布世界三千多 个角落。就连美国前总统比尔 克林顿也被人拍 到手捧星巴克咖啡的照片。,23,基础教学,he was born and grew up in an extremely poor family,his
20、father broke his ankle and lost his job,the family was too poor to put food on the table.,he was hounded by the shame of his familys “working poor” status.,2. What was Schultzs early life like? (Para. 2-3),Note,Different types of time signal words could add to the variety of writing and avoid repeti
21、tion.,In 1953, When Schultz was seven, In the ensuring months, During his youth,24,基础教学,Sports became an _ the shame of poverty. Schultz earned an _ to Northern Michigan University in 1975. He was the first person in his family to _ college as none of his _ had training beyond _.,escape from,athleti
22、c scholarship,graduate from,predecessors,vocational school,25,基础教学,Schultz purchased and restructured the Starbucks Coffee Company as the Starbucks Corporation.,In 1983 In 1987 In 1992,4. How did Schultz build his dream of Starbucks? (Para. 5-6),Match work,Starbucks became the first specialty coffee
23、 company to go public.,The bud of inspiration for Schultzs phenomenal coffee business began growing.,26,基础教学,原句: Schultzs premium coffee bars were an instant success, acting as a stimulus of rapid growth and expansion not only for Starbucks but also for the coffee industry around the world. (Para. 6
24、, L1),解释: The superior coffee bars opened by Schultz succeeded at once, which encouraged a quick development of not only the Starbucks company itself, but also the whole coffee industry in the world.,译文: 舒尔茨创建的高端咖啡厅立即获得了成功,这刺激 了星巴克乃至全球整个咖啡产业的迅速成长和发展。,27,基础教学,developed new business with /established/
25、 formed a partnership with/entered into a licensing agreement with/developed a relationship with,5. How did Starbucks expand its business scale outside the northwestern part of American? (Para. 7),28,基础教学,In Chicago, the companys specialty sales division developed new business with department stores
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