'Moetamp;amp; Chandon' road can not afford such a light.doc
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1、 Moet & Chandon road can not afford such a lightThe face of the domestic wine industry development, we now often form in order to blow, high words to describe and interpretation. Indeed, a number of industry data from the view of 2000 to-2006, Chinas wine consumption compound growth rate
2、 of 16%, far higher than the worlds wine consumption compound growth rate of 1.3%. Looking around us, the domestic wine consumption, the rapid growth in the wine industry has become a shining bright spot in the economy. Recently, with industry friends often talk to the Chinese wine market, the actua
3、l pattern is how the operation and consumption patterns, what exactly is the mainstream direction, appear to be somewhat unfounded. Potential for large-scale small, looks very beautiful We all know that wine industry, a major driver of future growth will be sustained economic growth and per capita c
4、onsumption, the increase in population consumption growth. A number of industry optimistic about the domestic wine market, is also based on the domestic economy has been growing momentum to upgrade the speed and consumption. But this is only a preliminary indication of the Chinese market is a potent
5、ial market, rather than a realistic market. At present, although the domestic wine market development reflects the gradual surface well, VINEXPO/IWSR2007-year study also predicted that by 2021, wine consumption will continue to grow 35.44%. At the same time we also see that the current size of China
6、s wine is also very small in 2006, domestic wine consumption and income, accounted for the proportion of alcohol drink industry is about 1.25% and 6.68%, while per capita consumption in the developed world and Asia are also only the national per capita level of 5.6% and 33%, without exception, have
7、shown that this emerging consumer market is, and not mature enough. One day, a wine industry were removed from friends suddenly emerge saying: It seems the Chinese wine, still have to wait . ., in his view, and now this by blowing out the concept and advertising market, it seems now Although it is a
8、 continual rise in shock but blurred, like the stock market, the domestic wine market has not really mature and the cultivation of identity, virtual grow in prosperity, but looked beautiful. And whether those people drink wine is composed of what? They drink the real What is the definition? Is enter
9、taining on the surface or the quality of life needs? Is an individual or as a deliberate cultivation of elegance? In the author wine in an elegant crawl forward in a sweet potato bar, as mentioned in the text inside the client on many of the same fashion, people shaking cups . . And at present, most
10、 Chinese consumers could not afford long-term consumption of wine, but also wine culture and a lack of understanding of the situation, and naturally it is difficult to become a loyal long-term stability of the wine consumer group. It would appear that at least some drift peaceful atmosphere and the
11、direction of the market uncertainty, or people can not help but have some concerns. Perhaps the true sense of the market boom, you may have to wait 5-10 years after the. After all, only in China until more consumers drink more wine, and wine, learn more about the future, the market potential municip
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