产品的本地化改造.doc
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1、The emerge nee of con sumer markets on a huge scale throughout the world, with similar n eeds and wan ts, has bee n called B。A. Mult in ati onal marketi ng B. Global marketi ng sta ndardizati onC. Global consumer cultureD. International marketingCulture is a set ofrulesandstandardsshared by members
2、ofa society, which when acted upon by the members, produce behaviour that falls within a range of variation the members consider proper and acceptable.Successful companiesoften find that even the most standardized product or service usually requires some local cha nges. Every country has a few regul
3、ati ons not found elsewhere. For example, a country may dema nd certa in product in formatio n on a package not need in other markets. A case in point is the U.S. warning on cigarette packages about health hazards associated with smok ing, not required in many Asia n countries. Drivers in Sweden hav
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- 产品 本地化 改造
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