国际知名商业中心案例分析-续2.ppt
《国际知名商业中心案例分析-续2.ppt》由会员分享,可在线阅读,更多相关《国际知名商业中心案例分析-续2.ppt(27页珍藏版)》请在三一文库上搜索。
1、1,4.0 Retail Centres,Enclosed Destination,2,Capital Shopping Centre Istanbul,Beijing,4.1 Case Profiling & Benchmarking,Enclosed Destination Retail Centres,Mall of the Emirates Dubai,Dubai Festival City Dubai,Yorkdale Centre Toronto,Bluewater London,Sunway City Kuala Lumpur,Mall at Millennia Toronto,
2、Xanadu Madrid,Diamond City Terrace Osaka,Arkadia Warsaw,3,4.1 Case Profiling & Benchmarking,Enclosed Destination Retail Centres,4,Project Format: Shopping, Leisure and Entertainment Resort Floor Area: 223,048 m2 Year Opened: 2005 Anchor Functions: Harvey Nichols (12,723 m2 retail), Ski Dubai, Magic
3、Planet (Amusement Park) Cinestar, Kempinski Hotel,1,Mall of the Emirates Dubai, UAE,5,Mall of the Emirates Dubai, UAE,Context In the heart of Southern Dubais residential expansion and population growth, shuttle service from most hotels, major tourist attraction. Performance Attributes Cinestar a 14
4、cinema complex and Kempinski Mall of the Emirates, the 400-room 5-star hotel attached to the mall. Over 70 restaurants and coffee shops with everything from fast food to themed restaurants and exclusive dining alternatives. From the young to the young-at-heart, Mall of the Emirates will bring the en
5、tire family together in play and enjoyment. Architectural styles include classical Greek revival, international modern, Italian Mediterranean, and Moorish and Arabic influences. Implications for BCC The malls unique portfolio of leisure attractions has reshaped the retail experience in the Middle Ea
6、st. It exemplifies the potential of how creative and unique leisure attractions influence the success of a mall.,6,Project Format: Lifestyle Resort Floor Area: 195,200 m2 Year Opened: 2007 Anchor Functions: Marks and Spencer, Skywalk Entertainment, Bowling City, Cinema,Dubai Festival City Dubai, UAE
7、,2,7,Dubai Festival City Dubai, UAE,Context This is a 1,600 acre city-within-a-city being built on the banks of Dubai Creek, south of Deira in the north east sector of the city. Performance Attributes & Elements of Success Festival Citys hospitality offering includes some of the worlds leading hotel
8、s. Anchors include Marks & Spencer, Toys R Us, Paris Gallery, Nike, Skywalk Entertainment level, Water side dining, Canal Walk, Festival Marina. Festival Power Centre is introducing “big box” retailers to UAE including Ikea, Ace Hardware and Hyperpanda Hypermarket. In light of Dubais rapid growth, D
9、ubai Festival City is bringing focus back to the heart of the city in a celebration of life for people of all ages to enjoy. Purpose-built areas ranging from the waterfront promenades to the spectacular Festival Square will play host to international entertainers as well as local talent. The Festiva
10、l of Art is a one month event featuring art, theatre, dance and music. Annual Dubai International Boat Show. Implications for BCC By designing a spaces to fulfill a multiplicity of purposes, it ensures the potential for round the clock activity. By hosting live performances in versatile common space
11、s visitors are entertained and enticed to stay.,8,Project Format: Enclosed Shopping Centre Floor Area: 150,000 m2 Retail 12,500 m2 Leisure Year Opened: 1999 Anchor Functions: House of Fraser, John Lewis, Marks & Spencer, Ice Arena, Showcase Cinemas.,Bluewater London, England,3,9,Bluewater London, En
12、gland,Performance Attributes 27 Million Annual Attendance. 99% leased on opening day. Project Attributes & Elements of Success 2000 ICSC European Shopping Centre Award. 9 million residents within 1 hour drive. International and Domestic Passenger Station (Channel Tunnel Trains). Emphasis on both nat
13、ional and international independent niche retailers creates a unique identity for Bluewater. Three retail precincts with individual target markets were created. It is easier for a shopper to identify with a single precinct rather than an entire mall. Dedicated leisure zone reflected the aspirations
14、of the target market of surrounding stores. A triangular design was used in order to be original, and also to minimize the perceived length of walk a shopper would have to make to visit the entire centre. Implications for BCC Retail precincts organize the centre into districts, therefore psychologic
15、ally shrinking the expanse of a mega mall. Leisure zones enhance retail performance during non-peak times.,10,Project Format: Enclosed Shopping Centre Floor Area: 130,000 m2 Retail Year Opened: 2002 Anchor Functions: Bloomingdales, Macys, Neiman Marcus.,Mall at Millenia Orlando, Florida,4,11,Perform
16、ance Attributes 94% occupancy. Project Attributes & Elements of Success 2004 ICSC Design Award. The centre attracts a large tourist component due to proximity to Universal Studios and Disney World. The project was a joint partnership between the Forbes Company and Taubman Centres, the companies aban
17、doned plans to build competing centres and planned this together. Tenant mix contains a range of first-time retailers and restaurants. Includes many stores that are new to the Orlando market. Design features include 12 curved LED screens in the central plaza for multi-media events and advertising. T
18、he central public space does not have adjacent anchor stores, the focus is to be on gathering rather than the anchor use. Implications for BCC Design of a large programmable public space with multi-media capabilities public gathering space increases dwell times.,Mall at Millenia Orlando, Florida,12,
19、Project Format: Themed Centre Floor Area: 232,300 m2 Retail Year Opened: Opened 1997 (2007 completion of latest expansion) Anchor Functions: Parkson Grand (Dept. Store), Pyramid Ice (Skating Rink), Pyramid Mega Lanes Bowling, Cinema.,Sunway City Kuala Lumpur, Malaysia,5,13,Performance Attributes 18
20、Million Annual Attendance (expected to grow to 30 million after expansion). Project Attributes & Elements of Success Sunway Pyramid is part of the award winning Sunway Lagoon Resort complex. 2000 Best Shopping Centre Award FIABCI. Tenants include major retailers from all over the world. The 48 lane
21、Pyramid Mega Lanes bowling alley was a host venue during the 1998 Commonwealth Games. The Pyramid Ice skating rink has been host to Skate Asia (2000, 2004, 2005). There is currently an expansion underway to include 140,000 m2 of retail space. Four precincts known as Fashion Central, Oasis Boulevard,
22、 Asian Avenue and Marrakesh would be introduced once the construction is completed at the end of 2007. Implications for BCC Zones or precincts can be an effective way to layout the retail offering. This creates a unique experience and by breaking up a very large retail space shoppers can develop a p
23、ersonal connection to a certain zone. Precincts can shrink the size of the mall in the minds of the shopper.,Sunway City Kuala Lumpur, Malaysia,14,Project Format: Enclosed Shopping Centre Floor Area: 150,000 m2 Retail Year Opened: 1964; Latest expansion 2005. Anchor Functions: The Bay, Sears, Famous
24、 Players Cinema, Holt Renfrew, H&M.,Yorkdale Toronto, Canada,6,15,Performance Attributes Sales performance: $9,700 per m2. Rents: $1,000 to $1,600 per m2. Project Attributes & Elements of Success Shop facades designed to look like flagship stores on a downtown fashion main street. Glass roof allows
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 国际知名 商业中心 案例 分析
链接地址:https://www.31doc.com/p-2803996.html