Market Research in China - Industry Report.pdf
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1、CONTENTS Error! No text of specified style in document. April 2012 | 1-800-330-3772 | IBISWorld Industry Report 7432 Market Research in China April 2012 About This Industry . 2 Industry Definition 2 Main Activities . 2 Similar Industries . 2 Additional Resources . 2 Industry Performance 3 Executiv
2、e Summary . 3 Key External Drivers 3 Current Performance . 4 Industry Outlook 6 Industry Life Cycle . 8 Products market segment and brand-orientation research; advertisement testing and medium-validity research; market promotion proposals and validity research; product distribution research; innovat
3、ive data collection methods; and retail sales monitoring. ACMR-IBISWorld anticipates that customers from the automobile, pharmaceutical, IT, telecommunication, consumer electronic product, financial and government sectors will account for large market shares in the next five years, as these sectors
4、are developing and changing rapidly. WWW.IBISWORLD.COM.CN Market Research in China April 2012 7 WWW.IBISWORLD.COM.CN Market Research in China April 2012 8 Industry Life Cycle This industry is in the growth stage of its life cycle. Life Cycle Stage Industry revenue and value added showed high growth
5、rates in the past five years Enterprise numbers increased strongly in the past five years There is great development potential in cities other than Shanghai, Beijing and Guangzhou There are limited government regulations and requirements in this industry The Market Research industry is in the growth
6、 stage of its life cycle. In the 10 years through 2017, industry value added has been growing at an annualized rate of 14.7%v are estimated to be 14.4%, compared to annualized growth in Chinas GDP of about 9.0%. There are a large number of small enterprises operating in the industry. The number of e
7、nterprises increased rapidly in the five years through 2012, with an annualized growth rate of 6.7% to total 3,701. ACMR-IBISWorld anticipates that the number of enterprises will increase at a similar rate over the next five years. Enterprise distribution is geographically unbalanced and highly conc
8、entrated in Shanghai, Beijing and Guangzhou. Since the Market Research industry is underrepresented in many smaller cities, there is great development potential across other regions. WWW.IBISWORLD.COM.CN Market Research in China April 2012 9 Products financial and credit information on 300,000 compa
9、nies; vehicle information on over 1.5 million companies; and IT status information on over 2.5 million companies. The consumer database of Sinotrust contains information on over 13 million business consumers, including occupation, job position, income, vehicle information and consumer behavior. The
10、Chinese Affluent Lifestyle Database collects and analyzes consumer behavior data of over 20,000 high-end consumers in main cities across the country on a yearly basis, including vehicle purchase and usage, travel, personal finance, credit cards and shopping. CCID Consulting Co. Ltd. Estimated market
11、 share: Less than 1.0% CCID Consulting Co. Ltd. was founded in 1986 as the information section of the Administration of Computer Industry of the former Ministry of Electronics Industry. Headquartered in Beijing, CCID Consulting has branches in Shanghai, Guangzhou, Shenzhen, Chengdu, Nanjing, Hangzho
12、u, Wuhan, Harbin, Dalian and Xian, with over 300 professional consultants and industry experts. Its service networks cover more than 200 medium- and large-sized cities across China. The company has also established business agencies in the United States, Europe, Japan, South Korea, Singapore, Hong K
13、ong and Taiwan. CCID Consulting currently conducts research across a wide range of fields, including computer and peripheral equipment, software and services, communications and networks, telecommunications, WWW.IBISWORLD.COM.CN Market Research in China April 2012 28 semiconductors, mobile terminals
14、, digital products, consumer electronics, government, automobiles and other industries and markets. In 2010, the companys revenue increased by 7.8% to $16.8 million. Revenue benefited from the recovering economy, the successful transformation of the business and a breakthrough in the large client se
15、gment. In 2009, the company reported revenue of $15.6 million, down 8.3% from 2008. The declining revenue was due to decreasing demand for the companys market consulting services, which was affected by the financial crisis. In December 2002, CCID Consulting was listed on the Hong Kong Growth Enterpr
16、ises Market (HK8235) and became Chinas first professional consulting firm listed in Hong Kong. All China Marketing Research Co. Ltd Estimated market share: Less than 0.5% All China Marketing Research Co. Ltd. (ACMR) was founded in 1992 by the China Statistics Information Consulting Service Center of
17、 the National Bureau of Statistics of China. It is one of the earliest and largest enterprises in this industry, focusing on commercial information services and market research. ACMR was reformed into a joint stock company in 1995. Headquartered in Beijing, ACMR has offices in Shanghai and Guangzhou
18、 and has 40 local agents across China. There are about 150 full-time and over 110 part-time employees. ACMR has a nationwide data collection network that covers 29 provinces and is capable of conducting fieldwork in more than 60 cities simultaneously. At present, ACMR has the capacity to conduct ove
19、r 150,000 interviews per year. ACMR established its industry research department in August 1995, providing industry research, industrial product market research and B2B research, focusing on the chemicals, energy, machinery, IT and automobile industries. ACMR also provides company credit risk survey
20、s. ACMR founded a joint venture named All China Strategic Research (ACSR) with Market Facts of the United States in July 1997, mainly focusing on consumer research. In 2006, ACSR was acquired by Millward Brown, forming the independent joint venture: MB-ACSR. Since 2006, ACMR has increased investment
21、 in its B2B research network and expertise. In the same year, ACMR established a partnership with IBISWorld from Australia for the production of Chinese industry reports covering the entire Chinese economy, and is now one of the major players in the product-based market research segment. This report
22、 is the result of ACMRs partnership with IBISWorld. WWW.IBISWORLD.COM.CN Market Research in China April 2012 29 CCID Consulting Co., Ltd. - financial performance Year Revenue US Million Dollars Growth % change NPBT US Million Dollars Assets US Million Dollars Growth % change 2005 5.26 N/C -0.88 15.8
23、1 N/C 2006 5.41 2.9 -0.17 15.89 0.5 2007 10.39 92.1 2.17 21.07 32.6 2008 16.96 63.2 2.58 16.87 -19.9 2009 15.56 -8.3 2.55 18.75 11.1 2010 16.77 7.8 2.62 19.96 6.5 SOURCE: ANNUAL REPORT WWW.IBISWORLD.COM.CN Market Research in China April 2012 30 Operating Conditions Capital Intensity The level of cap
24、ital intensity is low. There is limited investment in data collection equipment and networks There are some requirements for high volumes of qualified and trained staff Large enterprises in this industry must establish wide data-collection networks, improve data collection effectiveness, and maintai
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