新职业英语 基础篇 unit 5.doc
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1、TitleUnit Five TradeTeaching objectives &demands1. Analyze the discourse structure of the passage2. Learn the importance of being punctual 3. Make sentences with the useful expressions in the passage 4. Some information about a slogan 5. Develop promotion strategies and persuasion competence6. Maste
2、r some negations skills Teaching important & difficult points1. Retell the passage in their own words2. Some important words and useful expressions3. How to write a Memo Teaching methods Communicative approach Task-based teaching Project-based teaching Activity Teaching Approach; Question-answer Tea
3、ching Approach.Teaching contents and time allotmentTeaching contents Time allotment Warming-up & Reading A Reading B & Listening and Speaking &Writing Mini-project & Language Lab & Self-study Room4 periods4 periods3 periodsTeachingprocedures Step One Warm-up 1 Ss read warming-up task 1 2 Go through
4、slogans A-H with Ss 3 Ask Ss to match the slogans with the pictures 4 Time permitting; encourage Ss to brainstorm more slogansStep Two Background information1. What is a slogan?A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expres
5、sion of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product.2. Company introduction1. Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the worlds leading
6、 supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .2. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.3. Panasonic is an international brand name for Japanese electric p
7、roducts manufacturer 4. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are market
8、ed under their slogan “Ideas for Life”.5. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods.6. Seven- up is the brand of a soft drink.7. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third la
9、rgest Japanese car manufacturer.8. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.Step
10、 Three Work in pairs 1. Ss read Task 2 in warming-up 2. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1 3. Get some Ss to give their answers. 4. Ask the class to add more if necessary. 5. Summarize the various media used for advertising.Step Four Reading A
11、1. Learn the new words and expressions1) The students take turns to read them.2) The teacher corrects the students mistakes in pronunciation and teaches them how to read those.2. Warm-up questionsThe teacher asks some questions to arouse the students interest in the passage 3. Study in detailsParagr
12、aph 1Regardless of: paying no attention toe.g. The law requires equal treatment for all ,regardless of race , religion or sex .better off :in a better situation , especially in financial termse.g. since my husband was made the manager , we are better off .alternative: n. something you can choose to
13、do or use instead of something elsee.g. is there an alternative to what you propose?Make sense : to have a clear meaning and be easy to understande.g. read this and tell me if it makes sense.Paragraph 2Process :n. a series of actions that are done in order to achieve a particular resulte.g. getting
14、fit again has been a long slow process .specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activitye.g. Finally Alice decided to specialize in contract law .Consumer: n. someone who buys and uses products and servicese.g. There are a wider choice of good
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