新职业英语1 Unit 4 Product.ppt
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1、Unit 4,职业综合英语 1,ENGLISH FOR CAREERS,Unit 4 Product,新职业英语,Warm-1-1,Task 1 Work in pairs. Choose one product from each pair and explain why to your partner.,Sample,Warm-1-2,Warm-2,Task 2 Work in pairs and discuss the following questions.,What factors do you need to consider before you buy a product? W
2、hich one is the most important for you? Why?, Necessity: Do I really need this? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc? Price: Do I have any spare money right now? Is it a bargain or is it too much money? Brand: What brand is the best ch
3、oice for my purchase? After-sales service: Does it come with a warranty? Shipment: How can it be sent to my house?,Words industrial designers find the shape of the latest,Text A-3-2,Reading A,Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. /Whatever the s
4、tudio material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designers hands and e
5、yes have already run over the surface, in one way or another, hundreds of times.,Text A-4,We also try not to make the product a pain in the neck. Some products may look cool and work wella wonderful collection of objects that subtly enhance your life, while other products may have annoying qualities
6、 that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way theyre designed, in the way they look and feel. And its industrial design that makes all that difference.,Reading A,A-Trans-1,Rea
7、ding A,工业设计 我想设计一只闹钟,它带有一个移动式闹铃开关,闹铃第一次响时开关触手可及,但之后闹钟一次比一次难触碰到,于是闹钟闹个不停,直到我完全醒来。,A-Trans-2,作为工业设计师,我们的工作就是设计产品所有批量生产的各种各样的产品,从法拉利汽车到烤面包炉,从家具到电视机。我们通过画图、素描、甚至涂鸦来构思产品,将生产厂商想象的某种产品的样子呈现给他们。,Reading A,A-Trans-3-1,Reading A,我们的职业目标之一是使产品具有吸引力。一位工业设计师草图本里的内容常常看上去就像平面化的科学狂人的实验室,满是各种各样产品的涂鸦。/我们工业设计师们也用双手来进行
8、创意,用粘土、造型泡沫这些工作室里的材料来展现产品的手感。米开朗基罗在大理石堆中“发现”了他的雕塑作品;工业设计师们在粘土堆、泡沫堆,或者偶尔在电脑软件的帮助下找到了最新款随身听的形状。,A-Trans-3-2,/不管用哪种工作材料,设计师们每次都会花上好几个小时去造型,去触摸,去把握,一遍又一遍地雕琢那些线条,不久,这些东西就会成为真正可以使用的产品,被千万个消费者触摸、把玩。当你抚摸着刚从盒子里取出的全新产品时,它的表面已经被设计师的双手和目光以这样或那样的方式抚摸和打量过成百上千次了。,Reading A,A-Trans-4,我们也竭尽全力使产品不会令人生厌。有些产品外形又酷又好用它们是
9、一系列会在潜移默化中提升你生活品质的奇妙物品。而另一些产品,其令人讨厌的设计几乎使其实用性变得不值一提,比如桌角伤人的咖啡桌,以及看起来像曼哈顿地图一般令人迷惑的遥控器。两类产品的区别在于其设计方式,在于其外观和手感,而造成这一切不同的正是工业设计。,Reading A,n. an aim; objective 目标,对象,Reading A,target,e.g. Ive set myself /a target of /saving $200 a month. set a target of 设定一个目标 v. to make something have an effect on a p
10、articular limited group or area 把为目标,瞄准 e.g. The advertisement/ was designed to /target a mass audience. be designed to 专门设计用来,e.g. We couldnt locate/ the source of the radio signal.,Reading A,locate,v. to find the exact position of something 指出或确定的位置,e.g. He made one last attempt /at the world reco
11、rd. make one last attempt 做最后一次尝试 make an attempt to do sth. v. to try to do something that is difficult, dangerous, etc. e.g. The book attempts to/ explain the origins of the war. attempt to do sth.,Reading A,attempt,n. an act of trying to do something 尝试,努力,e.g. Mass-produced furniture/ is cheaper
12、 than/ furniture made by hand. mass-produced adj.大量生产的 be + 形容词比较级 + than made by hand 手工制造的,Reading A,mass-produce,v. to produce in large numbers using machinery (使用机器)大量生产,n. 1) imagination 想象 e.g. Have you ever /had visions of great success? 2) idea 看法 e.g. She had the same vision of him/ as I ha
13、d. 3) sight 视力 e.g. With my new glasses /my vision is perfect!,Reading A,vision,e.g. 1. a chunk of cheese 2. A huge chunk of the audience /got up and left /before the show.,Reading A,a chunk of,a large piece of something that does not have an even shape; 一大块 a large part or amount of something 大部分,e
14、.g. She bought a brand-new car for her brother/ as the wedding gift. buy sth. for sb. 给某人买某物,Reading A,brand-new,adj. new and not yet used,e.g. Whats wrong with Dave? Hes becoming/ a total pain in the neck. Whats wrong with sb./ sth. ? 某人某物怎么了?,Reading A,a pain in the neck,a person or thing that is
15、very annoying 令人厌烦的人/事物,v. to increase or further improve the good quality, value or status of something 提高,提升,Reading A,enhance,e.g. This is /an opportunity to/ enhance the good reputation /of the company.,e.g. The advantages of/ the plan/ far outweigh /the disadvantages.,Reading A,outweigh,v. to b
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