A discussion on fine analysis of power marketing service management strategy(讨论好电力营销服务管理策略的分析).doc
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1、 A discussion on fine analysis of power marketing service management strategyPapers: Abstract: This paper analyzes the power supply enterprise implementation of sophisticated marketing service management conditions, on the fine marketing service management measures were discussed in detail, and refi
2、ned marketing service management benefits were analyzed. Paper Keywords: refinement, power marketing services, business process The shackles of the traditional concept of power, power companies have been in safe production as a business management and organization mode of operation of the important
3、content, and, the county as management units for energy resource deployment and management operations. However, with the continuous improvement of peoples living standards, electricity customers for electricity reliability and energy marketing services continuously put forward higher requirements, i
4、n addition, market-oriented process is accelerating, power continues to strengthen supervision, therefore, to provide quality energy services has become an electricity enterprises to improve their competitiveness an important tool. The face of the new market economy operating conditions, power suppl
5、y enterprise customer service business how power from the traditional business model to the new model transformation, how to share energy resources, marketing services, as well as how to strengthen the electricity services regulation, enhance customer service levels between supply enterprises have b
6、ecome efficient and stable operation of the development of an important issue. electric power marketing services and meticulous management that is based on the power industrys own characteristics, ferreting out the potential of the internal energy marketing services, with a systematic, scientific, i
7、ntegration of the energy marketing business services ways to make marketing services to business process management and rationalization fine gradual transformation, to achieve a smart grid-based and technology platform to effectively improve power level of customer service goals. First, the implemen
8、tation of sophisticated marketing service management conditions The impact of the world economic crisis, the social real economy has been severely affected, various types of enterprises operating profits were significantly decreased, while there was even a decline in capacity utilization, investment
9、 and construction of major projects slowed the progress of the phenomenon, although at present Chinas economy has been significantly improved, but the impact of the economic crisis has not completely receded, the corresponding power supply enterprise marketing environment affected by the world econo
10、mic situation, in the industrial and non-industrial electricity business expansion more moderate growth rate. Facing the international electricity growth rate slowed down, fast forward, and power grid construction services increasing demands and other pressures, power supply enterprise marketing rel
11、ated professional departments hope that through the help of advanced technology support and mature marketing business platform, from energy marketing analysis, collection and electricity tariffs, etc. to customer demand-side power marketing is facing a comprehensive analysis of the operating conditi
12、ons, the relevant state policies and regulations, and market demand for electrical energy supply fine core elements of marketing management services. In addition, power companies should continue to improve its energy marketing risk pre-control system to further optimize the power from the power supp
13、ly quality, improve service levels as well as marketing, supply market behavior forecasting perspective, to strengthen key positions refined marketing services, key processes, operations, and other critical part of the pre-audit, audit process and outcome feedback, and effectively improve the level
14、of corporate marketing power and reduce marketing risk. refined marketing services business marketing strategy is to improve the power level of an important measure is to supply enterprises increase revenue, establish a high-quality energy marketing services brand and the realization of the national
15、 grid on “integrity, responsibility, innovation and dedication” service concept and an important measure of quality of rational choice. International economy continues to recover, although the extent to supply enterprises to develop sophisticated marketing services management has brought considerabl
16、e pressure, but also changes in the market economy reforms provide marketing services to carry out a huge development platform, Power companies can adapt to the development trend of smart grid construction, using its advanced technology platform and continuously improve their overall strength power
17、marketing, marketing services from angles, through high-quality, excellent service and other advantages to respond to future changes in the fierce energy marketing services market challenges. Links to free download http:/ Second, the fine marketing services management measures Power supply enterpris
18、e is a direct marketing service provider. Power supply enterprise level of service quality directly affects its ability to efficiently and stably operational development. Providing quality service is powered corporate responsibility and obligation, but also electricity customers expectations. Refine
19、d marketing service management is mainly reflected in all aspects of marketing services precise, meticulous, efficient, standardized on. Breakthrough in the development of traditional energy marketing thinking, scientific system solution to manage the process of marketing services and technical cont
20、rol of the key aspects of the links between elements through on every job and business process refinement and high service levels quantified from perfect marketing services business standards and work processes to start, build service innovative ideas, sophisticated culture of service, service quali
21、ty, efficiency, service measures comprehensive, flexible service quality energy marketing services new pattern. 1 refined marketing service management system Sound and standardized management system is refined marketing service management implementation of the premise and guarantee. Energy marketing
22、 services in accordance with the relevant national regulatory requirements, combined with their own technical conditions, and build a sound, efficient and stable marketing normal management system. High-quality marketing services for the basic idea of the bus, from improving the level of supply reli
23、ability and power quality, reduce repair time and power failures and other aspects of business expansion cycle to two-way communication mechanism between government and enterprises and smart grid construction as the basis, consolidating marketing service system system, improve the orderly and effici
24、ent power management standards, the introduction of supervision and electricity electricity collection system, effectively improve the power supply enterprise technology and marketing services. 2 fine marketing services operating standards In the marketing services operation, standardized and orderl
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